Core Insights - FineToday, under the leadership of CEO Seto Kazuo, identifies the replacement packaging in personal care products as a potential new growth point in the Chinese market, which is experiencing economic recovery and market changes [1][2]. Industry Overview - The Chinese hair care product market has shown a steady growth rate of approximately 3% from 2017 to 2022, and this growth is expected to continue through 2025 [2]. - The company emphasizes the importance of adapting to consumer demands for quality, efficacy, and personalization in personal care products, while also focusing on new product development and modernized production [2]. Company Strategy - FineToday aims to become the number one personal care product manufacturer in Asia by 2030, focusing on health and beauty for consumers worldwide [2]. - The company has launched products tailored to Chinese consumers, such as the fino silver diamond hair mask and the Yuyuan Japanese-style bath gel, which have exceeded expectations in customer acquisition and sales performance [2][5]. Marketing and Brand Promotion - The company plans to enhance brand awareness and achieve channel synergy through collaborations with celebrities and popular IPs, leveraging social media for consumer engagement [3]. - FineToday aims for a "product-effectiveness unity" strategy to drive business growth across both online and offline channels [3]. Brand Milestone - The fino brand, established in 2005, celebrates its 20th anniversary, marking a significant milestone and a new beginning for the brand, which is positioned as a "skincare-style hair care expert" [4][5]. - The brand's core competitiveness lies in its product strength and user experience, with a commitment to high-quality and trustworthy offerings for consumers [5].