中医药零售生态重塑
Search documents
“双千家店”工程启动,同仁堂科技公司开启终端新生态
Zhong Guo Zhi Liang Xin Wen Wang· 2026-01-07 05:39
Core Insights - The event "Entering Tongrentang, Exploring Traditional Chinese Medicine Culture" marks the launch of the "Double Thousand Stores" initiative aimed at reshaping the retail ecosystem of traditional Chinese medicine [1][3] Group 1: Initiative Overview - The "Double Thousand Stores" project, initiated in July 2025, focuses on transforming partner stores from traditional pharmaceutical sales to comprehensive health services, emphasizing "product strength, service strength, and marketing strength" [3] - The initiative aims to empower terminal upgrades through systematic innovation, injecting new development momentum into the century-old brand [1] Group 2: Supply Chain and Digital Transformation - The company implements a resource allocation strategy to prioritize the stable supply and quality control of 29 key product specifications, reinforcing the product foundation for terminal services [6] - One of the highlights of the "Double Thousand Stores" initiative is the introduction of AI-driven health assessment and diagnostic tools, simulating traditional Chinese medicine practices to provide personalized health management solutions [8][9] Group 3: Marketing and Customer Engagement - The company is developing a diverse and replicable event system, including seasonal health festivals and cultural experience days, to enhance customer engagement and promote the principles of scientific health management [11] - These activities aim to create a sustainable consumption loop, fostering customer loyalty and integrating traditional Chinese medicine culture into daily life [11] Group 4: Future Directions - The successful launch of the initiative signifies a transition from top-level design to regional implementation, with plans to collaborate with more quality terminals to share brand resources and build service capabilities [13] - The company aims to write a new chapter in health services, making the wisdom of the century-old brand accessible to a wider audience in the context of revitalizing traditional Chinese medicine [13]