（本文作者孙宜学为同济大学国际文化交流学院教授，上海市世界中国学研究会副会长） 高校作为思想文化生产与人才培养的主阵地，外语学科因其语言优势和跨文化特性，自然成为国际传播 体系建设的重要支撑力量。传统外语教育以语言技能训练为核心，侧重输入型学习。但在新时代国家战 略需求、国际格局演变、技术变革与学科自身发展逻辑的共同作用下，外语学科开始重视输出型功能， 即主动用外语讲述中国故事、阐释中国道路、传播中华文化，外语学科也因此从语言工具向话语建构转 型，国际传播成为外语学科功能拓展与升级的维度之一，越来越引起外语人的关注。高校外语教师和学 生掌握多语种能力，熟悉对象国文化与传播机制，是国际传播的第一梯队。因此，推动外语学科向国际 传播转型，既是建构中国自主知识体系的现实需要，也是中国参与全球知识重构的主动选择。 误区三、以外语传播逻辑主导中华文化传播。将"洋味"思维内化为潜意识，过度迁就外国受众习惯导致 中华文化精髓被稀释，出现"形式保留、实质异化"的"橘枳现象"；过度依赖外语传播而忽视中文主导地 位，弱化母语文化传承，甚至使中华文化成为外国文化的负面参照。鉴于此，外语学科要坚守中华文化 本真与多元传播融合。坚守中 ...

□黄叶青 党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出， 提升中华文明传播力影响力。全面提升国际话语权，讲好中国故事，展现可信、可爱、可敬的中国形 象。深化文明交流互鉴，广泛开展国际人文交流合作，鼓励更多文化企业和优秀文化产品走向世界。 最近，2025世界中文大会在北京举行，国家主席习近平给应邀参会的51个国家的61名青年汉学家复信， 勉励他们当好融通中外文明的使者，为推动构建人类命运共同体贡献智慧和力量。在当今世界百年未有 之大变局和中华民族伟大复兴的战略全局的新时代背景下，无论外语抑或汉语，如何发挥自身优势赋能 中华文化海外传播，从而不断提升中华文明传播力影响力，无疑是当下时代之问、中国之问。 如今，遍布全球160多个国家和地区的500多所孔子学院，正在发挥着传播中外语言文化、传递人类情愫 共识的重要桥梁纽带作用。在中华文化海外传播的文化场域与交流意境中，外语抑或汉语要原汁原味地 扮演好中外"翻译者"和场景"转换器"角色，让博大精深的中华文化走向世界，让世界更愿意更期待了解 中国。 宣介中华优秀传统文化 近期国产游戏《黑神话：悟空》走红网络，在海内外引发了一波" ...

8大热点事件 绘出中华文化传播新图景 日前，2025中华文化国际传播论坛在京举行，由中国外文局文化传播中心与北京师范大学文化创新与传 播研究院联合编制的《2025年中华文化国际传播研究报告》正式发布。 2025年3月15日，中国动画电影《哪吒之魔童闹海》在印度尼西亚雅加达举行首映式，电影海报前，当 地民众扮演的"哪吒"炫酷吸睛。中新社记者 李志全 摄 这些案例共同勾勒出中华文化国际传播的新图景——从单向宣传变为双向对话，从符号展示深化为文明 交流，从文化输出升级为生态共建，中华文化在国际传播中正展现着真实、立体、全面的面貌。 该报告特别围绕文化交流、科技助力、IP创新等方向，精选了8个具有标志性意义的事件：小红书促成 中美跨文化直联、DeepSeek以科技实力赋能文化传播、《哪吒之魔童闹海》全球热映、拉布布全球抢 购、"甲亢哥"等海外网红中国行、西夏陵申遗成功、过境免签政策促"ChinaTravel"走红、春节入选人类 非物质文化遗产名录引全球共鸣。 中新网北京12月23日电(记者 刘越)2025年，中华文化国际传播呈现出一派生机勃勃的景象。 这一年，美国网友大规模迁移至小红书，与中国网友畅聊日常生活；国产动 ...

《 人民日报 》（ 2025年12月21日 03 版） (责编：胡永秋、杨光宇) 本报北京12月20日电 （记者李卓尔）2025中华文化国际传播论坛19日在京举行。论坛以"自信、包容、 创新，提升中华文明传播力影响力"为主题，来自全国思想理论、文化艺术、国际传播等领域的专家代 表共同探讨新时代中华文化走出去的路径和创新实践。 论坛发布了由中国外文局文化传播中心与北京师范大学文化创新与传播研究院联合编制的《中华文化国 际传播研究报告（2025）》，举行了"空地一体互动文化传播平台"启动仪式，发布了学术专著《长江长 江：一条大河的全球文化IP叙事》。"空地一体互动文化传播平台"以中国第一颗文化传播卫星"有戏 号"为关键节点，将航天科技与文化传播深度融合，将构建"天地共屏，双向互通"的全新范式。 本次论坛由中国外文局文化传播中心、中国文联国际联络部、中国作协创作联络部、中国传媒大学等单 位共同主办。论坛期间还举行了音乐与文化传播、诗歌与文化传播、非遗与文化传播等平行分论坛，从 不同领域探讨中华文化的国际传播实践经验。 ...

中新网北京12月20日电(记者 刘越)12月19日，由华语教学出版社、中国外文局文化传播中心联合北京市 高等教育学会大学英语研究分会、江苏省高等学校外国语教学研究会共同主办，华语教学出版社承办 的"2025中华文化国际传播论坛·'文韵中国'大学英语教学与中华文化传播分论坛"在中国传媒大学举行。 众多高校专家学者、外语院系负责人、骨干教师、学生代表出席本论坛。 在"文韵中国"文化英语系列教材主编论坛环节，各位主编各抒己见，围绕教材中中国文化的融入方式、 内容选取等核心问题分享观点。或强调应精选具有广泛代表性和独特魅力的文化元素，以生动形式呈 现；或主张结合现代传播手段，增强教材的趣味性与互动性。在提升文化自信方面，大家一致认为教材 要引导学生用英语讲好中国故事，传递中国声音。 对于跨文化交流，与会嘉宾们提出要兼顾文化差异，让学生在理解不同文化的基础上，更好地传播中国 文化。此次论坛凝聚了各方的智慧与力量，为"文韵中国"文化英语系列教材的进一步优化指明方向，助 力培养更多能担当跨文化交流使命的优秀人才。(完) "文韵中 国"分论坛现场图。主办方供图 华语教学出版社社长汪涛在致辞中指出，面对"坚定文化自信、讲好中国 ...

中新网北京12月19日电(记者 刘越)12月19日，2025中华文化国际传播论坛在中国传媒大学开幕。论坛 以"自信、包容、创新，提升中华文明传播力影响力"为主题，众多高校专家学者、外语院系负责人、骨 干教师、学生代表出席现场。 作为中国外文局旗下深耕文化传播领域的专业出版机构，华语教学出版社携"文韵中国"文化英语系列教 材亮相本届论坛。中国外文局副局长余应福，华语教学出版社社长汪涛，北京市高等教育学会大学英语 研究分会理事长、北京大学外国语学院党委书记李淑静，江苏省高等学校外国语教学研究会会长、东南 大学教授李霄翔一起为"文韵中国"系列教材揭幕，华语教学出版社副社长贾巍巍与"文韵中国"13位教材 主编上台共同见证这一融合文化传承与语言教育的创新成果正式发布。 国"文化英语系列教材发布仪式。主办方供图 据介绍，华语教学出版社始终秉持"语言教学与国际传播并重"的出版定位，"文韵中国"以服务国家战略 布局、响应时代发展需求为宗旨，秉持"以文化铸魂、语言为桥"的核心理念，深度挖掘并系统梳理中华 优秀传统文化的精髓，同时勇于创新，探索国际化表达的新路径。该项目构建了"1+34+N"的框架体 系：以1个统领全局的文化认知 ...

Core Viewpoint - The significant changes in China's international trade environment, particularly due to the U.S. tariffs, have led to a notable increase in service trade growth, which is expected to provide more certainty to overall trade dynamics [1] Group 1: Service Trade Growth - From 2022 to 2024, China's service trade import and export total is projected to grow at rates of 12.9%, 10%, and 14.4% respectively, while goods trade growth rates are significantly lower at 7.6%, 0.2%, and 5.0% [1] - The proportion of knowledge-intensive service trade is expected to rise from 34.68% in 2019 to 38.5% in 2024, indicating a structural optimization in service trade [1] Group 2: Economic Development and Service Trade - China's economy, with a total GDP of nearly $19 trillion and a per capita GDP of $13,500, has the potential to attract global resources, enhancing domestic economic circulation and high-quality development through service trade [2] - Service trade can facilitate the cross-border flow of production factors, enhancing domestic service efficiency and supporting the transformation of manufacturing through services like brand management and market marketing [2] Group 3: Cross-Border E-commerce - Cross-border e-commerce in China has grown from 1.06 trillion yuan in 2018 to 2.71 trillion yuan by 2024, increasing its share of total goods imports and exports from 3.46% to 6.2% [3] - The growth of cross-border e-commerce exemplifies how service exports can drive goods trade exports, showcasing a new model of service export [3][4] Group 4: Cultural Exchange through Service Trade - Service trade is increasingly playing a role in the international dissemination of Chinese culture, with inbound tourism and media content creation gaining traction [5] - The overseas box office for "Nezha 2" has surpassed $55 million, and the revenue from Chinese online literature in overseas markets is expected to reach nearly 5 billion yuan in 2024, reflecting the growing international competitiveness of Chinese cultural services [5] Group 5: Innovation and Future Development - There is a need to expand service trade through institutional openness and align with international trade standards, particularly in sectors like health, tourism, and culture [6] - The integration of digital technology with various industries is essential for developing new forms of service trade, focusing on digital service exports to create a vibrant and efficient service trade landscape [6]

Core Viewpoint - The "Silk Road Journey" themed cloud classroom event was held, focusing on digital education using museum resources to promote cultural exchange and international cooperation [1] Group 1: Event Overview - The event was guided by the Shaanxi Provincial Cultural Relics Bureau and co-hosted by the Shaanxi Museum Education Alliance and the Malaysian Chinese School Teachers Association [1] - The first audience consisted of youth from five primary and secondary schools who participated in digital education courses [1] Group 2: Course Development - The Shaanxi History Museum developed the "Silk Road Journey" themed course utilizing precious Silk Road artifacts and digital technologies such as 3D modeling and animation [1] - The Shaanxi Museum Education Alliance tailored the course content to fit the Malaysian Chinese school community, resulting in five themed classes, each approximately 40 minutes long [1] Group 3: Future Implications - The event is expected to accumulate practical experience for future international educational cooperation and promote a shift from "one-way communication" to "two-way interaction" in cultural dissemination [1] - This initiative aims to enhance cultural exchanges between Shaanxi and other regions through museums as primary carriers of Chinese culture [1]

Group 1 - The "First Cultural Confidence Education Conference" was held, focusing on promoting the essence of Chinese culture and deepening cultural awareness and confidence [1] - Experts, scholars, government representatives, and frontline educators gathered to discuss the contemporary value and international dissemination of excellent traditional Chinese culture [1] - The conference highlighted new initiatives such as cultural confidence innovation courses, overseas Sinology centers, and Han medicine health management as key points for the revival and international dissemination of Chinese culture [1] Group 2 - The conference launched the "Advanced Talent Training for Han Medicine Health Management" and the "Chinese Han Medicine Museum" brand franchise project, aiming to provide health predictions and personalized health solutions [2] - The project incorporates various Han medicine techniques, including dietary therapy, aromatherapy, music therapy, tea therapy, flower therapy, water therapy, Daoist fitness, and Zen meditation for comprehensive health management [2] - A set of cultural confidence learning series for primary and secondary schools was developed, including modules on "Traditional Philosophy," "National Arts," "Approaching Traditional Chinese Medicine," and "My Motherland," totaling forty research-based learning teaching modules [2]

Core Insights - The article highlights the efforts to promote Sichuan culture and literature internationally through a series of events involving scholars and writers from various countries [1][2][4]. Group 1: Cultural Exchange and Promotion - A translation project of the novel "Dust Settles" by author A Lai into Arabic aims to introduce Sichuan's charm to Arabic readers [1][2]. - The event "Sichuan Literature Exhibition" showcased new works by Sichuan authors, with hopes of translating these into Arabic for broader readership [2]. - The participation of international sinologists in Sichuan's cultural activities emphasizes the region's rich cultural heritage and its potential for global appreciation [1][2][4]. Group 2: Natural and Cultural Attractions - Four Girls Mountain is highlighted as an ideal location to experience the beauty of Sichuan, combining stunning natural landscapes with rich cultural experiences [3][4]. - The visit to the China Giant Panda Protection Research Center showcased Sichuan's commitment to wildlife conservation, particularly in the context of giant pandas [5]. - The cultural experiences, including traditional crafts and performances, attracted international scholars, enhancing their understanding of Sichuan's diverse heritage [2][5].