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新消费派 | 从一颗豆到一座城——透视上海“咖啡经济”的世界坐标
Xin Hua Cai Jing· 2025-08-14 13:55
Core Viewpoint - Shanghai is emerging as a global hub for coffee, with a significant number of coffee shops and a growing influence on coffee flavor preferences, marking a shift from traditional Western standards to a more localized Chinese palate [1][2][6]. Group 1: Coffee Market Dynamics - Shanghai leads the nation with 9,115 coffee shops, showcasing its dominance in the coffee market [1][6]. - The "China's Choice" global specialty coffee bean competition featured 82 entries from 16 countries, highlighting the international interest in Chinese consumer preferences [1][2]. - The competition results indicate a shift in quality perception, with the winning coffee beans showcasing diverse origins and flavors, challenging the notion that only specific varieties can produce high-quality coffee [3][4]. Group 2: Industry Growth and Standards - The coffee industry in China has surpassed 300 billion yuan, with Shanghai's coffee culture evolving from a luxury to a daily necessity [6][7]. - The establishment of the Hongqiao International Coffee Port has facilitated trade, linking over 200 companies and generating more than 3 billion yuan in trade annually [2][6]. - The competition aims to create a new sensory standard for coffee, with the "sweetness index" potentially influencing global coffee trade [6][7]. Group 3: Consumer Preferences and Localization - The competition reflects a growing desire among Chinese consumers for flavors that resonate with local tastes, moving away from merely imitating Western coffee standards [6][7]. - The introduction of auctioning the top coffee beans from the competition aims to engage local coffee enthusiasts and businesses, further integrating consumer preferences into the market [5][6]. Group 4: Talent and Innovation - Shanghai is positioned as a talent hub for the coffee industry, providing comprehensive support for coffee entrepreneurs, from business setup to financial services [7]. - The city's coffee culture has undergone significant transformations, evolving from a Western influence to a unique local expression, with a focus on innovation and quality [7][8].