Core Viewpoint - The article discusses how Oppein Home Group is redefining consumer needs in the home furnishing industry by transitioning from basic functional demands to a focus on creating a happy and beautiful living environment, emphasizing personalized solutions over standardized products [1][2][3]. Group 1: New Consumer Demands - The demand for home customization has shifted from basic functionality and safety to a pursuit of happiness and quality living [1]. - Consumers are increasingly seeking personalized scene solutions that reflect their emotional and spiritual needs, moving beyond mere material satisfaction [3][6]. Group 2: Oppein's Strategic Shift - Oppein has transformed from a "full-category manufacturer" to a "full-scene service provider," aiming to deeply understand consumer perceptions of "home" to meet new demands [6]. - The launch of the 2025 Oppein Home Season marks a strategic shift in the Chinese home furnishing industry from scale expansion to value creation [6]. Group 3: Product Launch and Innovation - The new product line "Life π" is designed based on five key directions: integration, convenience, personalization, fusion, and happiness, targeting various consumer demographics [7]. - "Life π" incorporates aging-friendly designs, technology, and aesthetics, enhancing both living and emotional values through tailored solutions [7]. Group 4: Economic Impact and Collaboration - Oppein aims to enhance the "happiness GDP" of Chinese families by creating a comprehensive service ecosystem that spans from space design to living experience [8]. - The concept of "happiness GDP" emphasizes growth, development, and passion within the home, aligning with modern consumer expectations [10]. Group 5: Industry Recognition and Future Directions - Industry experts recognize the importance of the home furnishing sector in improving living experiences and addressing housing quality upgrades [11]. - Oppein is seen as a benchmark for other companies, encouraging them to integrate their development into national strategies while focusing on consumer needs [11].