Core Insights - The global mobile internet market has seen a significant increase in app installations, growing nearly 25 times over the past decade, with Chinese apps rapidly expanding internationally [1] - The next decade will require Chinese companies to better understand users and marketing strategies, with artificial intelligence set to reshape digital marketing [1][10] Development Stages of Chinese Apps Going Global - The past decade can be divided into three stages: 1. The initial stage focused on app download numbers, where minimal advertising led to user acquisition [2] 2. The second stage emphasized user quality, with companies seeking to attract high-quality users rather than just quantity [2] 3. The third stage, from 2021 onwards, has seen a recovery in advertising budgets after the impact of Apple's privacy policy, indicating that the industry has adapted to these changes [2][3] Trends and Characteristics of Chinese Companies Going Global - There is a shift where more domestic-focused internet companies are now exploring international markets, indicating a broader approach to global expansion [4] - Different regions present unique opportunities: - The Asia-Pacific market is attractive due to geographical and cultural proximity [4] - North America is targeted for its high-value users, particularly in gaming and e-commerce [4] - The Middle East and Africa are also emerging markets for Chinese companies, with tailored products being developed for these regions [4] Growth and Market Position - Chinese companies have transitioned from followers to leaders in the global market, with expectations for continued growth and influence in the coming years [5] - The revenue from the Chinese market is significant for companies like AppFlyer, indicating a competitive landscape with the U.S. market [7] Impact of Artificial Intelligence - The emergence of artificial intelligence, particularly since the introduction of ChatGPT, is recognized as a transformative force in mobile advertising [8] - Companies are actively integrating AI to enhance product capabilities and automate digital marketing processes [8][9] Future Considerations for Chinese Companies - Companies must focus on product quality and user retention, moving away from short-term profit strategies to sustainable growth [10] - Understanding user needs and leveraging data strategies will be crucial for success in the next decade [10]