Core Viewpoint - The article highlights the emergence of domestic skincare brand YouShiyan as a leader in the anti-aging market, particularly focusing on eye care, by leveraging scientific research and addressing the unique aging characteristics of Chinese consumers [1][24]. Group 1: Industry Insights - The CSD 2025 conference in Changsha gathered top experts in dermatology to discuss the latest research and clinical practices, influencing national clinical guidelines [1]. - Chinese consumers exhibit distinct aging concerns, particularly around the eyes, with 78% experiencing mixed dark circles and significant structural differences compared to Western populations [3][4]. - The eye area is identified as the primary zone for aging in Chinese individuals due to its structural vulnerability [4]. Group 2: Brand Strategy - YouShiyan has established "eye area anti-aging" as its core research focus, responding to the specific needs of Chinese consumers rather than following Western trends [6]. - The brand has developed the "Non-Invasive Eye Area Anti-Aging Standards," integrating functional skincare with medical beauty technologies, marking a significant step in the industry [7][32]. - YouShiyan's product line, including the "Smile Eye Cream," has achieved over 5 million sales, demonstrating market demand for specialized eye care solutions [17]. Group 3: Market Dynamics - The Chinese eye care market reached a retail value of $2.76 billion in 2023, with a compound annual growth rate of 11% from 2018 to 2023, outpacing the overall facial skincare growth of 8% [15]. - There is a mismatch between the leadership of international brands in the eye anti-aging sector and the specific needs of Chinese consumers, creating an opportunity for YouShiyan [15]. Group 4: Research and Development - YouShiyan has published 12 papers in international journals, focusing on skin mechanism research and ingredient studies, and has applied for over 20 patents [20]. - The brand's founder, Du Le, emphasizes a problem-oriented approach to product development, ensuring that innovations are based on real consumer needs [22]. Group 5: Marketing and Consumer Engagement - YouShiyan employs a "dual-spiral" communication strategy, engaging both professional channels and consumers through innovative experiences, such as the "Velas Chamber" flagship store [29][30]. - The brand's marketing efforts successfully translate scientific rigor into perceivable brand value for consumers [30]. Group 6: Future Directions - YouShiyan's advocacy for a collaborative model of "functional skincare + medical beauty" is set to redefine industry standards and enhance the value of functional skincare products [32]. - The establishment of a comprehensive anti-aging ecosystem, driven by collaborative value, positions YouShiyan as a key player in the evolving landscape of Chinese anti-aging solutions [32].