Group 1 - NONOO, a brand under Hars, has completed a brand strategy upgrade, transforming from an original design trend brand to a new brand rooted in Chinese culture [1] - The transformation aims to deeply explore Eastern aesthetic elements and combine them with modern design language to create cup and pot products that resonate with the aesthetic and emotional needs of the younger generation [1][5] - In 2025, NONOO will showcase four new product series at various offline exhibitions, including "Peach Blossoms," "Mountain Stream Orchids," "Eastern Good Fortune," and "Forbidden City Treasures" [1] Group 2 - The "Peach Blossoms" series is inspired by the "Book of Songs," reflecting the gentleness and philosophical depth of Eastern aesthetics [3] - The "Mountain Stream Orchids" series draws from the elegant and noble qualities of orchids, symbolizing resilience and humility [3] - The "Eastern Good Fortune" series aligns with young people's emotional appeal for "good luck," while the "Forbidden City Treasures" series collaborates with the Palace Museum to integrate cultural relic elements into cup and pot design [3] Group 3 - NONOO's transformation is a key part of Hars Group's multi-brand strategy, focusing on cultural innovation and targeting young consumer groups [5] - The president of Hars, Wu Zifu, stated that technological innovation and brand building empower each other [5] - NONOO aims to convey a new drinking experience through personalized interpretations of classic Chinese cultural elements, using innovative materials and craftsmanship [5] Group 4 - In the future, NONOO will continue to delve into Chinese culture, collaborating with more museums, cultural institutions, and designers to launch products that combine cultural connotation with fashionable design [7]