Group 1 - NONOO, a brand under Hars, has completed a brand strategy upgrade, transforming from an original design trend brand to a new brand rooted in Chinese culture [1] - The transformation aims to deeply explore Eastern aesthetic elements and combine them with modern design language to create cup and pot products that resonate with the aesthetic and emotional needs of the younger generation [1][5] - In 2025, NONOO will showcase four new product series at various offline exhibitions, including "Peach Blossoms," "Mountain Stream Orchids," "Eastern Good Fortune," and "Forbidden City Treasures" [1] Group 2 - The "Peach Blossoms" series is inspired by the "Book of Songs," reflecting the gentleness and philosophical depth of Eastern aesthetics [3] - The "Mountain Stream Orchids" series draws from the elegant and noble qualities of orchids, symbolizing resilience and humility [3] - The "Eastern Good Fortune" series aligns with young people's emotional appeal for "good luck," while the "Forbidden City Treasures" series collaborates with the Palace Museum to integrate cultural relic elements into cup and pot design [3] Group 3 - NONOO's transformation is a key part of Hars Group's multi-brand strategy, focusing on cultural innovation and targeting young consumer groups [5] - The president of Hars, Wu Zifu, stated that technological innovation and brand building empower each other [5] - NONOO aims to convey a new drinking experience through personalized interpretations of classic Chinese cultural elements, using innovative materials and craftsmanship [5] Group 4 - In the future, NONOO will continue to delve into Chinese culture, collaborating with more museums, cultural institutions, and designers to launch products that combine cultural connotation with fashionable design [7]

Core Viewpoint - NONOO has officially completed its strategic upgrade from an original design trend brand to a new national trend brand rooted in Chinese culture, in response to the rise of national trend culture and the enhanced cultural identity of young consumers [1] Group 1: Product Launch and Series - In 2025, NONOO will launch four new product series: Peach Blossoms, Mountain Orchid, Eastern Fortune, and Forbidden City Treasures, integrating traditional Chinese cultural elements with modern design concepts [1] - The Mountain Orchid series symbolizes resilience, humility, and the aspiration for a beautiful life, reflecting the spirit and character of traditional Chinese culture [3] - The Peach Blossoms series is inspired by the "Peach Blossoms" verse from the Book of Songs, conveying themes of hope and beauty, embodying the gentle and philosophical aspects of Eastern aesthetics [3] - The Eastern Fortune series targets young consumers' emotional desires for wealth and good fortune, featuring designs that symbolize auspiciousness [3] - The Forbidden City Treasures series collaborates with the Palace Museum to merge cultural relics with cup and pot designs, exploring the heights and depths of Chinese aesthetics while promoting cultural heritage and revival [3] Group 2: Brand Collaboration and Cultural Engagement - NONOO collaborates with over 30 global designers to reinterpret Chinese cultural elements, enhancing product experience through innovative materials and craftsmanship [5] - The brand actively participates in traditional cultural events, such as the Xixi Huazhao Festival, to strengthen consumer recognition of its cultural identity through immersive experiences [5] Group 3: Industry Positioning and Strategy - NONOO's transformation is a key part of Harsco's broader brand strategy, aiming to elevate the Chinese cup and pot industry from a "practical tool" to a "lifestyle" and to promote Chinese culture in the global youth market [6]