中国白酒世界化进程
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“大咖话川酒” 五粮液加快国际化进程
Zheng Quan Shi Bao Wang· 2025-09-19 15:08
Core Viewpoint - The event "Big Talks on Sichuan Liquor" highlighted the significance of multi-grain brewing in Chinese liquor culture and the global expansion of Chinese Baijiu, particularly focusing on Wuliangye's unique qualities and its role in promoting Chinese culture internationally [1][2]. Group 1: Wuliangye's Unique Qualities - Wuliangye is a distilled liquor made from five grains (sorghum, rice, glutinous rice, wheat, and corn), showcasing a "five characteristics" approach: innovative category, high-end quality, technological leadership, value scarcity, and unique branding [1]. - The ancient brewing techniques of Wuliangye have evolved through a process of "innovation while maintaining tradition," resulting in the most complex fermentation processes in the liquor industry [1]. Group 2: Cultural and Global Significance - Wuliangye is seen as a key player in the high-quality development of the Chinese Baijiu industry and is expected to lead the internationalization of Chinese Baijiu [2]. - The company actively embraces globalization, integrating into initiatives like the Belt and Road and promoting Chinese culture on the international stage [2]. Group 3: International Expansion Efforts - Wuliangye has established partnerships with Siemens for long-term collaboration in digitalization and low-carbon solutions, enhancing its operational capabilities [3]. - The opening of Wuliangye's international restaurant in Singapore marks a significant step in its global expansion, with previous establishments in Hong Kong and Tokyo, promoting a unique blend of Chinese liquor and cuisine [3].