Core Viewpoint - Mousse Co. is launching its 17th Global Sleep Culture Journey, which will take place on August 18, with the destination set for Antarctica, marking a significant milestone in promoting Chinese sleep standards globally [1][2] Group 1: Marketing Strategy - Mousse has initiated a comprehensive marketing campaign themed "Buy Mousse, Accompany You to Fulfill Your Antarctic Dream," utilizing both online and offline channels since July [1] - The online strategy includes rapid promotion through dialect-themed advertisements, while the offline approach features a touring vehicle showcasing glacier models in popular urban areas [1] - Mousse has implemented "Glacier Blue" light shows in landmark cities such as Shanghai, Guangzhou, and Chengdu, using projection technology to elevate its sleep culture message into public art [1] Group 2: Brand Collaboration and Innovation - The company has released a creative short film titled "Landmark Summer Guide," featuring dramatized visuals that highlight collaborations with the Shanghai Polar Research Center and MIT, as well as support from Italian Technogel [1] - This initiative signifies Mousse's transition from "learning technology" to "outputting standards," enhancing its brand image and technological credibility [1] Group 3: Industry Impact and Future Outlook - The Global Sleep Culture Journey, initiated in 2009, aims to promote healthy sleep culture through international experiences, previously covering Europe and Australia [2] - The upcoming Antarctic expedition will test the adaptability of AI mattresses in extreme conditions, creating a strong brand memory anchor [2] - Mousse's ongoing marketing activities are expected to increase brand awareness and consumer engagement, laying a foundation for future market expansion and solidifying its leadership position in the sleep health industry [2]