Core Insights - The event held in Chongqing from August 29 to 31 was a pop-up activity organized by Mousse, in collaboration with Stefanie Sun's concert, marking the first event of the 2025 Mousse Fan Festival [1][3] - The pop-up featured a sunset-themed photo spot and offered fans a chance to win concert tickets with the purchase of Mousse mattresses, enhancing consumer engagement [3][6] - Mousse has a history of integrating music with its brand, aiming to promote healthy sleep culture through various musical events since 2013 [5][6] Event Highlights - The pop-up event created a vibrant atmosphere, attracting many fans who took photos in front of a giant concert-themed poster [3] - An AI mattress experience area was set up, allowing consumers to test the mattress's ability to adjust firmness based on their body data, which was well-received [3][6] - Mousse's approach emphasizes customer service throughout the product lifecycle, including pre-sale consultations, custom mattress solutions, and post-sale maintenance services [6] Future Plans - Mousse's "Fan Appreciation Action" will continue leading up to the concert, with plans to collaborate with more quality resources and innovate event formats [8] - The company aims to further promote its philosophy of health, comfort, and high-quality living, ensuring consumer satisfaction with both sleep products and experiences [8]

Core Viewpoint - Mousse Co. is launching its 17th Global Sleep Culture Journey, which will take place on August 18, with the destination set for Antarctica, marking a significant milestone in promoting Chinese sleep standards globally [1][2] Group 1: Marketing Strategy - Mousse has initiated a comprehensive marketing campaign themed "Buy Mousse, Accompany You to Fulfill Your Antarctic Dream," utilizing both online and offline channels since July [1] - The online strategy includes rapid promotion through dialect-themed advertisements, while the offline approach features a touring vehicle showcasing glacier models in popular urban areas [1] - Mousse has implemented "Glacier Blue" light shows in landmark cities such as Shanghai, Guangzhou, and Chengdu, using projection technology to elevate its sleep culture message into public art [1] Group 2: Brand Collaboration and Innovation - The company has released a creative short film titled "Landmark Summer Guide," featuring dramatized visuals that highlight collaborations with the Shanghai Polar Research Center and MIT, as well as support from Italian Technogel [1] - This initiative signifies Mousse's transition from "learning technology" to "outputting standards," enhancing its brand image and technological credibility [1] Group 3: Industry Impact and Future Outlook - The Global Sleep Culture Journey, initiated in 2009, aims to promote healthy sleep culture through international experiences, previously covering Europe and Australia [2] - The upcoming Antarctic expedition will test the adaptability of AI mattresses in extreme conditions, creating a strong brand memory anchor [2] - Mousse's ongoing marketing activities are expected to increase brand awareness and consumer engagement, laying a foundation for future market expansion and solidifying its leadership position in the sleep health industry [2]