当落日余晖洒在重庆，一场兼具浪漫氛围与睡眠温度的快闪活动正热闹上演。8 月 29 日 - 31 日，慕思 作为孙燕姿《就在日落以后》2025 巡回演唱会·重庆站的独家冠名商，在重庆大融城外广场落地了为期 三天的快闪活动。据悉，这也是2025年慕思·慕粉节的首场落地活动。 活动现场，精心设置的落日打卡装置成为了热门拍照点，将"就在日落以后" 的浪漫氛围烘托得淋漓尽 致。不少粉丝专程赶来，在巨型的孙燕姿演唱会主题海报前合影留念，现场氛围热烈非凡。此次快闪最 让人心动的，当属慕思的"宠粉福利"—— 购买慕思床垫，就有机会拿到孙燕姿重庆站演唱会门票，吸 引了不少消费者现场咨询和体验。 快闪活动现场，还设置了AI床垫体验区，市民李女士躺在慕思 AI 智能床垫上，感受着床垫根据自身身 体数据自动调节软硬度的舒适体验，她笑着说："本来就想换张好床垫改善睡眠，现在买床垫还能抽燕 姿演唱会门票，既解决了睡眠问题，又有机会圆青春梦，慕思这波服务太懂我们了！" 随着孙燕姿重庆站演唱会开唱临近，慕思的 "宠粉行动" 还将持续。未来，慕思将继续携手更多优质的 资源，创新活动形式与内容，为消费者带来更多惊喜，让更多人感受到慕思所倡导的健 ...

Core Viewpoint - Mousse Co. is launching its 17th Global Sleep Culture Journey, which will take place on August 18, with the destination set for Antarctica, marking a significant milestone in promoting Chinese sleep standards globally [1][2] Group 1: Marketing Strategy - Mousse has initiated a comprehensive marketing campaign themed "Buy Mousse, Accompany You to Fulfill Your Antarctic Dream," utilizing both online and offline channels since July [1] - The online strategy includes rapid promotion through dialect-themed advertisements, while the offline approach features a touring vehicle showcasing glacier models in popular urban areas [1] - Mousse has implemented "Glacier Blue" light shows in landmark cities such as Shanghai, Guangzhou, and Chengdu, using projection technology to elevate its sleep culture message into public art [1] Group 2: Brand Collaboration and Innovation - The company has released a creative short film titled "Landmark Summer Guide," featuring dramatized visuals that highlight collaborations with the Shanghai Polar Research Center and MIT, as well as support from Italian Technogel [1] - This initiative signifies Mousse's transition from "learning technology" to "outputting standards," enhancing its brand image and technological credibility [1] Group 3: Industry Impact and Future Outlook - The Global Sleep Culture Journey, initiated in 2009, aims to promote healthy sleep culture through international experiences, previously covering Europe and Australia [2] - The upcoming Antarctic expedition will test the adaptability of AI mattresses in extreme conditions, creating a strong brand memory anchor [2] - Mousse's ongoing marketing activities are expected to increase brand awareness and consumer engagement, laying a foundation for future market expansion and solidifying its leadership position in the sleep health industry [2]