Core Viewpoint - The launch of "Xiao Guan Tea · High Aroma Sugar-Free Tea" represents a strategic leap for the company, showcasing its commitment to modernizing Chinese tea and entering the multi-billion beverage market [1][3]. Group 1: Product Development and Market Strategy - Since its establishment in 2012, the company has focused on modernizing and standardizing Chinese tea, making it accessible to consumers at competitive prices [3]. - The new product leverages the company's deep expertise in tea production and aims to address industry challenges by combining traditional tea flavors with modern health trends [5][8]. - The product's development is supported by a comprehensive supply chain and a multi-brand strategy, enhancing its market presence and consumer appeal [8]. Group 2: Cultural Integration and Brand Identity - The design of the new product incorporates traditional Chinese aesthetics, reflecting the brand's commitment to cultural heritage while appealing to modern consumers [5][10]. - The founder emphasizes the growing market potential for ready-to-drink tea, positioning it as a significant competitor in the beverage industry [5][10]. - The brand aims to evolve from a cultural symbol to a lifestyle leader, promoting Chinese tea on a global scale [10]. Group 3: Market Response and Sales Performance - The initial market response was strong, with the first batch of the new tea sold out within two hours on major online platforms [8]. - The product aims to fill the gap in the market for high-quality, sugar-free tea options, catering to the preferences of younger consumers [8].