Core Points - The BRICS Summit held in Rio de Janeiro showcased the "Big BRICS" new lineup, emphasizing multilateralism, common development, and global governance [1] - The Chinese tea brand, Xiaoguan Tea, served as the "official designated tea" for the event, representing a significant cultural exchange and exploration of Chinese culture on the global stage [1] Company Highlights - Xiaoguan Tea presented a full range of brands, including high-end Chinese tea, aged tea, and ready-to-drink tea products, demonstrating the ecological diversity of the tea industry [3] - The brand combined traditional tea brewing with modern consumption styles, creating an innovative expression that transcended cultural boundaries and showcased the multifaceted charm of Chinese tea [3][9] - Professional tea artists performed traditional tea ceremonies, allowing international guests to appreciate the aesthetics and cultural significance of Chinese tea [4][9] Cultural Significance - Xiaoguan Tea's brand director emphasized the goal of showcasing Chinese hospitality and innovation through tea culture, aiming to let the world see China through a cup of tea [6] - The unique "Tea Branch Pattern" design, inspired by traditional motifs, served as a fashionable cultural symbol, bridging ancient tea culture with contemporary aesthetics [10][12] - The event facilitated a multidimensional dissemination of Chinese tea culture, allowing guests to experience the depth and modern vitality of this tradition [12]

Group 1 - The launch of "High Aroma Sugar-Free Tea" marks a breakthrough for the company in the tea beverage sector, leveraging its authentic tea enterprise foundation and technological research to transform traditional tea flavors into modern consumer experiences [1][2] - The product is based on natural tea leaves and aims to redefine the perception of sugar-free tea by offering rich floral and tea aromas, thus overcoming the stereotype that sugar-free equals tasteless [1] - The founder of the company emphasized the need for collaboration among tea producers to elevate the quality standards in the modernization journey of Chinese tea [1] Group 2 - The company aims to uphold the essence of tea culture while focusing on the craftsmanship of raw tea leaves, with a vision to reshape the value standards of tea beverages [2] - The innovative extraction process developed by the company ensures that the high-level aromatic components of the tea are preserved, even under high temperatures, resulting in a layered and rich flavor profile [1]

Core Viewpoint - The launch of "High Aroma Sugar-Free Tea" by the company represents a significant innovation in the tea beverage market, emphasizing health and authentic tea flavor through advanced extraction technology [1][13]. Group 1: Product Innovation - "High Aroma Sugar-Free Tea" is developed based on the company's 13 years of expertise, utilizing a proprietary "Kung Fu Tea Extraction Process" to deliver a rich tea aroma and zero sugar formula [1][5]. - The product aims to meet the growing demand for "low sugar, high aroma" tea beverages among younger consumers, redefining the market's upgrade direction towards authentic tea flavor [3][8]. - The tea is made from natural tea leaves, overcoming the perception that "sugar-free equals tasteless," and offers a complex flavor profile with rich floral and tea aromas [3][5]. Group 2: R&D and Quality Assurance - The company emphasizes meticulous attention to detail in every production stage, from extraction time and temperature to tea-water ratios, ensuring a consistent and rich flavor profile even under high temperatures [5][10]. - According to a report from the Chinese Academy of Agricultural Sciences, the new product ranks first in three core indicators: color, aroma, and taste within the industry [5]. Group 3: Cultural and Market Positioning - The launch reflects the company's commitment to integrating Chinese tea culture with modern innovation, aiming to present a product that embodies both traditional tea essence and contemporary lifestyle [7][10]. - The company has established a full industry chain from tea garden to cup, leveraging the expertise of seasoned tea scholars to transform ancient tea-making wisdom into standardized production processes [8][10]. - The CEO highlighted the importance of collaboration among tea professionals to elevate the quality standards in the tea industry, acknowledging the contributions of other brands in pioneering sugar-free tea [8][10]. Group 4: Market Response and Future Plans - The initial stock of "High Aroma Sugar-Free Tea" sold out within two hours on online platforms such as JD.com and Tmall, indicating strong market demand [10][13]. - The company plans to continue exploring collaborations to promote the cultural significance of tea as a national beverage, aiming to reshape the value standards of tea beverages globally [13].

Core Viewpoint - The launch of "Xiao Guan Tea · High Aroma Sugar-Free Tea" represents a strategic leap for the company, showcasing its commitment to modernizing Chinese tea and entering the multi-billion beverage market [1][3]. Group 1: Product Development and Market Strategy - Since its establishment in 2012, the company has focused on modernizing and standardizing Chinese tea, making it accessible to consumers at competitive prices [3]. - The new product leverages the company's deep expertise in tea production and aims to address industry challenges by combining traditional tea flavors with modern health trends [5][8]. - The product's development is supported by a comprehensive supply chain and a multi-brand strategy, enhancing its market presence and consumer appeal [8]. Group 2: Cultural Integration and Brand Identity - The design of the new product incorporates traditional Chinese aesthetics, reflecting the brand's commitment to cultural heritage while appealing to modern consumers [5][10]. - The founder emphasizes the growing market potential for ready-to-drink tea, positioning it as a significant competitor in the beverage industry [5][10]. - The brand aims to evolve from a cultural symbol to a lifestyle leader, promoting Chinese tea on a global scale [10]. Group 3: Market Response and Sales Performance - The initial market response was strong, with the first batch of the new tea sold out within two hours on major online platforms [8]. - The product aims to fill the gap in the market for high-quality, sugar-free tea options, catering to the preferences of younger consumers [8].