Group 1 - The construction of a modern discourse system with Chinese characteristics is essential for enhancing China's international influence and shaping a positive national image [1][2] - Chinese enterprises play a crucial role as "living business cards" of the country, helping to convey China's voice and shape its image while expanding into overseas markets [1][3] - The international narrative landscape is dominated by Western-centric views, necessitating the strengthening of China's international communication capabilities to break the narrative monopoly [2][4] Group 2 - In 2024, China's total outward direct investment is projected to reach 1,159.27 billion yuan, reflecting an 11.3% year-on-year increase [3] - Chinese enterprises have established 48,000 overseas companies in 189 countries and regions, indicating a significant expansion in their global presence [3] - The shift from resource acquisition to integration into the global value chain highlights the evolving role of Chinese enterprises in promoting economic globalization [3][4] Group 3 - The complexity and uncertainty of the international environment pose significant challenges for Chinese enterprises operating abroad, with 78% of surveyed companies indicating increased uncertainty in the EU's business environment [4] - Chinese enterprises must enhance their narrative capabilities to address misunderstandings and build trust in international markets [5][6] Group 4 - Integrating narrative into corporate strategy is vital for Chinese enterprises, allowing them to combine business objectives with cultural communication and image building [6][7] - Understanding local cultures and values is essential for effective storytelling, enabling enterprises to resonate with local audiences [7][8] - Accurately positioning themselves within the global value chain and showcasing their contributions to local economies can enhance the international perception of Chinese enterprises [8][9]