中小微企业经营状况

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6038家中小微市场主体调研:经营状况改善,成本压力减轻,但市场预期和投资倾向回落|2025年二季度
腾讯研究院· 2025-07-21 08:43
Core Insights - The operating conditions of small and micro enterprises have shown improvement, with a reduction in the proportion of loss-making and stagnating entities [2][3] - Market expectations and investment inclination have both declined, indicating a cautious outlook among businesses [4][6] - Cost pressures have eased, but issues such as weak consumer demand and intense competition remain prominent [9][10] - Policy support has weakened, leading to a lower perceived business environment [12][15] - Financing demand has decreased, with a stable financing gap and an increase in reliance on non-bank channels [17][21] - The overall borrowing cost has declined, but the interest rate gap between bank and non-bank channels has widened [23][24] - The online presence of businesses has decreased, although online sales have shown signs of recovery [26][30] Group 1: Operating Conditions - The proportion of loss-making entities decreased to 6.5%, down 0.4 percentage points from the previous quarter and 0.9 percentage points year-on-year [3] - The stagnation rate was 11.5%, a decrease of 0.3 percentage points from the previous quarter, but an increase of 0.7 percentage points year-on-year [3] - The profitability index remained stable at 70.2, while the revenue growth index increased slightly to 51.7 [3][4] Group 2: Market Expectations and Investment - The market expectation index fell to 67.7, down 0.5 from the previous quarter and 2.0 year-on-year [7] - The investment inclination index dropped to 62.4%, marking a decline of 1.6 from the previous quarter and 2.1 year-on-year, the lowest in ten quarters [7] Group 3: Cost Pressures and Competition - The coverage of rising labor costs, high rents, and raw material price increases decreased, indicating reduced cost pressures [10] - Consumer willingness to spend and homogenized competition have become more pronounced, with both issues reaching new highs in coverage [10] Group 4: Policy Support - The coverage of supportive policies such as preferential interest rates and tax reductions has decreased, with a notable drop in the coverage of specialized rewards [13][15] - The perceived business environment index fell to -4.4, indicating a continued cold perception of the business climate [15] Group 5: Financing Trends - The total financing demand dropped to 66.6%, the lowest in ten quarters, while the actual financing gap remained stable at 33.6% [18][19] - The proportion of entities relying solely on bank financing decreased, while those relying on non-bank channels increased [21] Group 6: Borrowing Costs - The overall borrowing cost index decreased to 5.32%, with bank channel rates falling to 4.23% and non-bank channel rates slightly rising to 5.98% [24] - The interest rate gap between bank and non-bank channels expanded to 175 basis points [24] Group 7: Online Presence and Sales - The online presence rate fell to 62.6%, a significant drop from previous quarters, while the proportion of businesses achieving over 30% of sales online increased [26][30] - The concentration of online sales on fewer platforms has risen, and the penetration rate of live streaming has declined [30][31]