Group 1 - The core viewpoint of the news is the official launch of Shuanghui's "Lu Fuzhai" gift products, which combines traditional culture with modern marketing to cater to the growing demand for gift consumption in the food sector [1][2] - The launch event featured discussions on gift consumption trends, market opportunities, and the positioning and vision of the Lu Fuzhai brand, highlighting the product matrix of pork, chicken, and beef gift products [1] - The event was also broadcasted live on platforms like Douyin and WeChat, showcasing the brand and product highlights to a wider audience [1] Group 2 - The Lu Fuzhai series products are made from selected Brazilian beef, self-produced pork, and high-quality white feather chicken, using natural spices for flavor enhancement [2] - The production process follows over 40 years of Shuanghui's traditional marinating techniques, ensuring authentic flavors through low-temperature slow marination and local flavor replication [2] - The packaging features trendy colors and designs that blend classic and modern styles, enhancing brand recognition [2]