Group 1 - The core viewpoint of the news is the official launch of Shuanghui's "Lu Fuzhai" gift products, which combines traditional culture with modern marketing to cater to the growing demand for gift consumption in the food sector [1][2] - The launch event featured discussions on gift consumption trends, market opportunities, and the positioning and vision of the Lu Fuzhai brand, highlighting the product matrix of pork, chicken, and beef gift products [1] - The event was also broadcasted live on platforms like Douyin and WeChat, showcasing the brand and product highlights to a wider audience [1] Group 2 - The Lu Fuzhai series products are made from selected Brazilian beef, self-produced pork, and high-quality white feather chicken, using natural spices for flavor enhancement [2] - The production process follows over 40 years of Shuanghui's traditional marinating techniques, ensuring authentic flavors through low-temperature slow marination and local flavor replication [2] - The packaging features trendy colors and designs that blend classic and modern styles, enhancing brand recognition [2]

Core Insights - The launch event for Shuanghui's "Lu Fuzhai" gift products took place on August 20, emphasizing the theme "Double Festivals Unite, This Box Has Gifts" [1] - The event featured performances by Peking opera artists, showcasing traditional Chinese culture and enhancing the visibility of the Lu Fuzhai gift boxes [3] - Shuanghui's market strategy focuses on the growing demand for gift consumption in the food sector, particularly for traditional Chinese cured meats, which are becoming popular for gifting [3] Group 1 - The event marked the official entry of Shuanghui's Lu Fuzhai into the gift market, highlighting the company's commitment to revitalizing the festive gifting sector with quality products and services [3] - Shuanghui's product matrix includes a variety of gift boxes featuring pork, chicken, and beef, designed to meet diverse consumer needs during festive occasions [3] - The company aims to leverage its brand heritage and product advantages to enhance consumer experience and engagement during holiday seasons [3]