Core Viewpoint - The article discusses the controversy surrounding the income of Dong Yuhui, a prominent live-streaming host, particularly in light of claims made by Luo Yonghao regarding Dong's annual earnings being in the range of 2 to 3 billion yuan. However, these claims have been disputed and lack credible evidence [2][4][9]. Group 1: Income Claims and Disputes - Luo Yonghao's statement about Dong Yuhui's income has been challenged, with Dong himself previously debunking similar claims of an income of 2.85 billion yuan for 2024 [4][7]. - A circulated income ranking for 2024 placed Dong Yuhui at the top with 2.85 billion yuan, followed by Li Jiaqi and Xin Ba, but the reliability of this ranking has been questioned [7][9]. - The actual income of Dong Yuhui is likely much lower than the figures circulating online, as industry norms suggest that his income from live-streaming is not comparable to that of his peers [10][32]. Group 2: Revenue and Business Model Analysis - Dong Yuhui's company, Yuhui Tongxing, is fully owned by him, meaning all profits and revenues are under his control [12]. - The revenue model for live-streaming primarily consists of commissions, with Yuhui Tongxing reportedly generating a GMV (Gross Merchandise Volume) of approximately 10.2 billion yuan, which could translate to an estimated revenue of around 2.04 billion yuan based on a 20% commission rate [13][19]. - However, given the low commission rates associated with agricultural products, which make up a significant portion of the products sold by Yuhui Tongxing, the actual revenue is likely to be much lower than the estimated figures [16][17]. Group 3: Comparative Financial Analysis - A comparison with similar companies indicates that Yuhui Tongxing's revenue may be less than 1.14 billion yuan, based on the performance of comparable firms in the live-streaming sector [19]. - Historical data from Dong Yuhui's previous company, Dongfang Zhenxuan, shows that the revenue from third-party products was significantly lower than the total GMV, suggesting that Yuhui Tongxing's revenue could be similarly constrained [20][21]. - The estimated net profit for Yuhui Tongxing in 2024 is projected to be around 560 million yuan, which is substantially lower than the figures being circulated [27][32]. Group 4: Future Income Potential - Moving into 2025, Dong Yuhui's income sources are expected to diversify, including participation in variety shows and the launch of a new account for interviews and live-streaming [29]. - Changes in the equity structure of Yuhui Tongxing indicate that income distribution will no longer be solely tied to Dong Yuhui, as employee stock options will also play a role in profit sharing [30][32]. - The exact annual income of Dong Yuhui remains uncertain, but based on current analyses, it is anticipated to be significantly lower than the exaggerated figures circulating in the media [32].