Core Points - The prominent live streamer Xinba announced his retirement from the live streaming industry on August 18, after a two-month hiatus, citing health issues and the inability to continue his work [1][4][6] - This marks Xinba's fifth retirement announcement since he began his streaming career in 2016, with previous announcements often being temporary [6][10] - The timing of this retirement coincides with a controversy surrounding his self-created sanitary napkin brand, "Mian Mima," which has been accused of being carcinogenic [3][10] Group 1: Xinba's Retirement Announcement - Xinba expressed deep emotions during his live stream, thanking fans and reflecting on his journey, while also revealing his health struggles [4][6] - His retirement announcement was made on a significant date, August 18, which he had previously established as a promotional event for his brand [8][10] - Despite his retirement, Xinba's influence remains strong, as he has a massive following and his past actions continue to generate media attention [3][10] Group 2: Business Transition and Challenges - Xinba's retirement reflects a broader trend in the live streaming industry, where reliance on personal charisma is diminishing as the market matures [23] - The XinXuan Group, which he founded, is undergoing a transformation to reduce dependence on Xinba's personal brand and develop a more sustainable business model [16][18] - The company has initiated a "de-Xinba" strategy, focusing on building a matrix of new influencers and enhancing supply chain capabilities [16][18] Group 3: Market and Industry Implications - The live streaming industry is experiencing a shift as it moves away from the "wild west" era characterized by individual influencers to a more structured and sustainable business approach [23] - Xinba's departure may signify a turning point for the industry, as other top streamers are also transitioning towards brand-focused and supply chain-oriented operations [14][23] - The controversy surrounding Xinba's product quality highlights the risks associated with self-branded products in the live commerce space, emphasizing the need for quality assurance [10][14]