Core Insights - The core reason for Microsoft's Xbox price increase is attributed to internal profit pressures rather than external factors like tariffs [1] Pricing Adjustments - Microsoft announced a price adjustment for Xbox consoles effective October 3, with the Xbox Series S 512GB increasing from $379 to $399 and the Xbox Series X rising from $499 to $599 [1] - This marks the second price increase in 2023, following a previous hike in May that saw prices rise by up to $150 [1] - Since their launch in 2020, the cumulative price increases for the two consoles are 33% for the Series S and 30% for the Series X [1] Profitability Concerns - Mike Ybarra criticized Microsoft for shifting operational risks onto consumers, suggesting that the company should absorb tariff costs instead of passing them on to users [1] - The initial price increase in May was linked to tariff costs, but the recent adjustment is primarily driven by internal profit pressures [1]