品牌强省

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“辽宁珍选”首轮百家品牌发布
Liao Ning Ri Bao· 2025-09-26 01:04
9月25日,辽宁报刊传媒集团(辽宁日报社)品牌策划运营中心启动暨"辽宁珍选"首轮百家品牌发 布仪式在沈阳举行。省委常委、宣传部部长靳国卫出席。 为深入贯彻党的二十届三中全会关于"推进主流媒体系统性变革"的战略部署及省委工作安排,辽宁 日报社成立品牌策划运营中心,推动主流媒体转型,更好服务全面振兴新突破三年行动。中心将通过专 业化、系统化、创新化的品牌运营,整合辽宁日报社全媒体资源,推动媒体与产业深度融合,重点开 展"辽宁珍选"品牌推广活动,服务品牌强省、助力兴业富民。 仪式现场,辽宁日报社与重要合作单位签约,就共同开展辽宁本土品牌培育与推广建立深度合作关 系。与会嘉宾表示,期待借助辽宁日报社全媒体资源,赋能辽宁品牌发展。 仪式现场发布了"辽宁珍选"首轮百家品牌。这些品牌通过网友评价和专家推荐相结合的方式产生, 充分展现辽宁各地产业特色和文化底蕴。辽宁日报社将以新闻人视角,生动讲述辽宁本土品牌故事。相 关内容将在辽宁日报社多个平台进行全媒体推广,实现多维度、立体化传播,推动辽宁本土优质品牌走 出区域视野、迈向更广舞台,助力辽宁产业转型升级和经济社会高质量发展。 ...
浙江制造精品名单再扩容 山区海岛县表现亮眼
Zhong Guo Xin Wen Wang· 2025-08-12 12:41
Core Insights - Zhejiang Province has announced a record 322 products on the "Zhejiang Manufacturing Excellence" list, showcasing the province's commitment to enhancing its manufacturing brand and competitiveness [1][2][3] Group 1: Product Categories and Characteristics - The selected products span diverse categories, including high-end new materials, core components for electric vehicles, modern textiles, and consumer goods, reflecting a broad spectrum of innovation [2][3] - Over 40% of the products belong to leading industries such as high-end new materials and electric vehicles, with 76.7% coming from key regional industrial clusters [2][3] Group 2: Strategic Alignment and Expansion - The expansion of application fields from 9 to 16 this year aligns with the "415X" advanced manufacturing cluster strategy, emphasizing a focus on clusterization, high-end manufacturing, and digitalization [2][3] - Core cities like Hangzhou, Taizhou, and Ningbo contribute significantly to the list, with 70% of products coming from high-quality enterprises recognized as "single champions" or "specialized and innovative small giants" [2][3] Group 3: Regional Development and Innovation - Mountainous and island counties have shown strong performance, with 28.9% of the selected products originating from these areas, indicating a balanced regional development approach [3] - Zhejiang is actively promoting industrial gradient transfer and resource sharing to reduce disparities and support the construction of a common prosperity demonstration zone [3] Group 4: Brand Building and Future Plans - Zhejiang has cultivated a total of 2,396 "Zhejiang Manufacturing Excellence" products, reflecting ongoing efforts to enhance brand strength and competitiveness [3] - Future initiatives will focus on policy support, nurturing brand awareness, and optimizing competitive strategies to further strengthen the Zhejiang manufacturing brand [3]