主流舆论
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推动媒体深度融合 做大做强主流舆论
Ren Min Ri Bao· 2025-11-25 22:42
Core Viewpoint - The articles emphasize the importance of mainstream media undergoing systematic transformation to adapt to the changing landscape, while maintaining core values and enhancing content advantages to guide development direction [4][6][8]. Group 1: Media Transformation - Mainstream media must clarify their identity, purpose, and resources to navigate the waves of change effectively [4]. - Economic Daily is actively advancing into the economic discourse battlefield, emphasizing the importance of serving the Party and national work agenda [5][6]. - China Daily is committed to enhancing national cultural soft power and promoting Chinese culture globally through systematic reforms and innovative practices [6][8]. Group 2: Content and Audience Engagement - The focus is on creating a knowledge-based online community by leveraging social media and short video platforms to engage intellectuals and the general public [2][4]. - The integration of technology in content production is crucial, with an emphasis on deepening content supply-side structural reforms and exploring new paths for content generation [5][10]. Group 3: International Communication - China News Service aims to build a new type of mainstream media with strong international influence, focusing on unique content styles and effective communication channels [9][10]. - The establishment of a comprehensive communication network covering over 100 countries and regions is highlighted, with a total subscription of over 660 million across new media platforms [9]. Group 4: Local Media Initiatives - The "Super Anhui" initiative demonstrates successful integration of media and local culture, achieving significant engagement and economic impact [14][15]. - The focus on user needs and innovative business models is essential for enhancing media's self-sustaining capabilities and expanding cultural influence [14]. Group 5: Technological Integration - The integration of advanced technologies, such as AI, is emphasized as a means to drive systemic change in media production and enhance content delivery [10][12]. - The development of a unified technical platform across various media levels is crucial for improving operational efficiency and content dissemination [16][17].