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EDM邮件营销适合哪些行业?干货分享与实战案例
Sou Hu Cai Jing· 2025-09-22 07:55
Core Insights - Email marketing is a highly efficient and cost-effective tool for customer interaction, brand promotion, and product marketing across various industries [1] - Despite its potential, many companies are still seeking ways to utilize email marketing more effectively [1] E-commerce Industry - The e-commerce sector heavily relies on email marketing to attract new customers and maintain existing customer engagement [3] - Email marketing allows e-commerce platforms to push new product information, promotional activities, and special discounts, effectively stimulating customer purchasing desire [3] - Personalized email recommendations based on customer browsing and purchase history enhance shopping experience and loyalty [3] Financial Services Industry - Email marketing is widely used in customer relationship management and new product launches within the financial services sector [3] - Financial institutions send regular emails containing investment advice, financial product information, and market updates to build customer trust and confidence [3] - Banks, insurance companies, and investment firms utilize personalized financial product offerings based on detailed customer data analysis [3] Entertainment and Media Industry - The entertainment and media sector increasingly depends on email marketing to promote content and services [4] - Media companies and streaming platforms use subscription email lists to regularly inform users about new content, exclusive offers, and updates [4] - Email marketing enhances user engagement and increases content click-through rates [4] Education Industry - The education sector employs email marketing as a strong communication channel to maintain interaction with students and parents [4] - Online education platforms and training centers send emails about course updates, enrollment reminders, and promotional offers to boost enrollment rates [4] - Schools utilize email marketing to promote internal activities and enhance brand reputation [4] Travel Industry - Email marketing serves as a cost-effective method for travel companies to attract and retain customers [5] - Travel agencies and airlines send targeted emails with special offers, seasonal activities, and travel tips to increase booking rates [5] - Personalized destination recommendations based on travel history enhance customer relationships and loyalty [5] Healthcare Industry - The healthcare sector benefits from email marketing by sending health reminders, medication information, and appointment notifications [5][6] - Personalized health consultation emails improve patient satisfaction and trust in healthcare providers [6] - Email marketing is applicable across various fields due to its low cost, high return, and flexibility [6] Conclusion - The success of email marketing relies on the quality of content and timing of delivery [6] - Zoho Campaigns email software aids companies in creating, managing, and optimizing email marketing campaigns effectively [6] - Understanding target customer groups is essential for tailoring email content to achieve optimal marketing results [6]
凌晨有了结果!14票赞成,被美国一票否决,决议未通过!中方:非常失望
Mei Ri Jing Ji Xin Wen· 2025-09-19 00:39
Group 1 - The UN Security Council held its 10,000th meeting to vote on a resolution regarding a ceasefire in Gaza, which was rejected due to a veto from the United States, resulting in 14 votes in favor and 1 against [1][3] - The resolution called for an immediate and unconditional ceasefire in Gaza, the release of all hostages held by Hamas and other groups, and the lifting of restrictions on humanitarian aid to Gaza [3] - The Palestinian Authority expressed disappointment over the US veto, stating it encourages Israel's actions against Palestinians and violates international law [3][5] Group 2 - The ongoing military actions by Israel in northern Gaza have led to increased tensions, with Hamas stating that negotiations are currently impossible due to the continuous attacks [9] - The UAE has warned Israel about the potential downgrade of diplomatic relations in response to the ongoing conflict, particularly regarding actions in the West Bank [11] - Gulf Cooperation Council (GCC) members have condemned Israel's actions and decided to enhance collective defense capabilities, including intelligence sharing and joint military exercises [14][16]
“尴尬的客人”:《华尔街日报》被起诉期间,默多克参加英王室为特朗普准备的晚宴
Huan Qiu Wang· 2025-09-18 02:41
Group 1 - The core event involves U.S. President Trump attending a state dinner hosted by the British royal family, where media mogul Rupert Murdoch's presence was unexpected given Trump's ongoing lawsuit against Murdoch and his companies [1][3][5] - Trump is suing Murdoch, News Corp, Dow Jones, and two journalists from The Wall Street Journal for at least $10 billion over a report linking him to the late financier Jeffrey Epstein [3] - Despite the lawsuit, Murdoch was included in the guest list, which was jointly prepared by the British side and the White House, with seating arrangements managed by the British royal officials [5] Group 2 - This marks Trump's second state visit to the UK as President, amidst significant protests in London against his policies, with thousands of demonstrators expressing their discontent [6]
携手共建“一带一路”媒体发展空间
人民网-国际频道 原创稿· 2025-09-17 07:51
Core Viewpoint - The rapid development of the media sector in China has been ongoing for several years, with Belarus aligning closely with China's media development goals, particularly in relation to the Belt and Road Initiative (BRI) proposed by President Xi Jinping in 2013 [1] Group 1: Media Development and Cooperation - Belarus was one of the first countries to join the Belt and Road Initiative and has achieved notable results [1] - The "Belt and Road: 2013-2023" special report project by the "Star News" aims to analyze the achievements and future prospects of the initiative through expert perspectives [1] - The long-term partnership between the People's Daily and the "Star News" has deepened information exchange, with a memorandum of cooperation signed in September 2015 to enhance collaboration [1] Group 2: Future Prospects and Collaborative Efforts - The "Star News" is one of the founding members of the Belt and Road News Cooperation Alliance (BRNN), which serves as a platform to expand influence and benefit media that uphold an objective and fair stance [1] - In the current era of misinformation, there is a strong need for media to collaborate in building a development space, marking the forum as an important step towards this common goal [1]
向世界讲好秘鲁的故事
人民网-国际频道 原创稿· 2025-09-17 07:32
Group 1 - China and Peru share commonalities as ancient civilizations and are committed to a win-win development approach, with the Belt and Road Initiative serving as a significant integration link [1] - The Peruvian newspaper, "El Peruano," is approaching its 200th anniversary, marking it as the oldest daily newspaper in South America, and is adapting to technological advancements to engage a new generation [1] - The media industry faces challenges in effectively utilizing technology, particularly artificial intelligence, to combat misinformation while adhering to journalistic principles [1] Group 2 - Both China and Peru are recognized as cradles of world civilization, showcasing a blend of diverse cultures, with Spanish as the official language alongside indigenous languages [2] - The preservation of ancestral cultural heritage, including the protection of indigenous languages, is deemed crucial, with efforts to leverage high technology for cultural preservation and storytelling [2]
《滚石》杂志母公司诉谷歌AI概览影响其收入
Zheng Quan Shi Bao Wang· 2025-09-15 00:55
Core Viewpoint - Penske Media has filed an antitrust lawsuit against Google, claiming that the "AI Overview" feature at the top of search results illegally utilizes the company's reporting content, leading to significant financial impacts [1] Financial Impact - Since the end of 2024, Penske Media has reported a revenue decline of over one-third from online shopping affiliate links due to reduced traffic caused by Google [1]
海外华文媒体人:转型求生 创新发展
Zhong Guo Xin Wen Wang· 2025-09-10 12:13
Core Viewpoint - Overseas Chinese media are actively exploring transformation and innovation in response to media integration and technological advancements [1] Group 1: Media Transformation - Many overseas Chinese media professionals are adjusting their operational models to align with reader demands, leveraging AI for tasks such as information collection and translation to enhance news production efficiency [2] - The need for overseas Chinese media to innovate and explore new paths for transformation is emphasized, particularly in integrating platforms and technologies to overcome existing challenges [2] Group 2: Audience Engagement - Overseas Chinese media are innovating their communication methods to cater to diverse audience characteristics, particularly younger readers who prefer immersive and social sharing experiences [3] - The popularity of Chinese trendy toys in Southeast Asia highlights the potential for overseas Chinese media to increase social content and create engaging topics that showcase China's rich cultural diversity [3] Group 3: Multilingual Reporting - The importance of providing news in multiple languages is underscored, as it helps bridge communication gaps between Chinese expatriates and local communities [3] - Overseas Chinese media are committed to maintaining professional standards while enhancing their visibility within the local mainstream discourse [3]
直击痛点不回避 贴近群众消“温差”——改进经济新闻报道的观察与思考
Sou Hu Cai Jing· 2025-08-26 13:32
Group 1 - The global economy is facing multiple crises and challenges, but China's economy shows resilience and stability, with a focus on maintaining strategic confidence and promoting positive narratives about economic prospects [1][3] - The Central Economic Work Conference in December 2023 emphasized the importance of economic communication and public opinion guidance to counter negative perceptions of China's economy [1][3] - There is a need for economic news reporting to be grounded and relatable to the public, utilizing both traditional and innovative methods to effectively engage audiences [1][3][4] Group 2 - Economic news reporting has expanded in breadth and depth, but there are challenges such as a disconnect between media output and audience engagement, leading to a phenomenon of "flow anxiety" [2][4] - The complexity of China's economic landscape requires nuanced reporting that addresses both macroeconomic achievements and the realities faced by various industries and businesses [3][4] - Media should avoid "composite fallacies" by not generalizing from individual cases, which can mislead investors and create an illusion of unbalanced growth [4][5] Group 3 - The rise of diverse media platforms has created a contrast between traditional media narratives and the more sensationalized content from popular financial influencers, necessitating a shift in reporting styles to capture audience attention [5][6] - Successful economic reporting should combine deep research with innovative storytelling to resonate with audiences, as evidenced by various media initiatives that have achieved significant engagement [6][10] - The importance of building a media think tank to enhance the capacity for economic reporting and policy analysis has been highlighted, with examples of successful initiatives in various regions [11][14] Group 4 - Economic news reporting must focus on addressing pressing issues such as industrial optimization, innovation capacity, and consumer demand, while maintaining a positive narrative [9][10] - Major themes in economic reporting should be explored deeply, combining historical context, logical analysis, and engaging storytelling to enhance audience understanding [10][14] - Journalists are encouraged to develop skills in continuous learning, in-depth research, and creating impactful works that reflect the realities of the economy [14][17]
新武山客户端接入多项微信小程序,一站式服务便捷民众生活
Sou Hu Cai Jing· 2025-08-17 10:20
Core Viewpoint - Wushan County has successfully integrated multiple WeChat mini-programs into its "New Wushan" client, enhancing public service delivery and providing citizens with a more convenient and efficient service experience [5][11]. Group 1: Digital Service Integration - The integration includes access to government affairs, party building, medical services, education, and convenient payment options, creating a one-stop comprehensive service platform [5]. - Users can access various government services such as administrative approvals, social security inquiries, and document processing directly through the updated New Wushan client [5][11]. Group 2: User Engagement and Growth - The New Wushan client, developed by the Wushan County Committee and government, has seen continuous growth in service functions and has reached over 210,000 downloads, indicating a strong user base in Wushan County [11]. - The initiative marks a significant step in the digital service sector, aiming to simplify processes and reduce the need for in-person visits [5][11]. Group 3: Future Development Plans - The Wushan County Media Center plans to uphold the "service for the people" philosophy, continuously expanding service boundaries and optimizing user experience [13]. - There is an ongoing exploration of additional service scenarios to promote the digital upgrade of public services, contributing to the development of a smart city [13].
日本人口降幅创纪录新高,总人口即将跌破1.2亿,16年减少总数超过2个大阪城
Mei Ri Jing Ji Xin Wen· 2025-08-07 02:10
Group 1 - Japan's population has been decreasing for 16 consecutive years, with a total population of approximately 120.65 million as of January 1, 2025, marking a decline of about 908,000 from the previous year, the largest decrease since 1968 [1] - The total population has decreased by 6.42 million over the past 16 years, equivalent to more than two Osaka cities, with Osaka's total population around 8.82 million and Osaka city at about 2.75 million [1] - The birth rate in Japan is expected to hit a historical low while the death rate is projected to reach a new high between January 1, 2024, and January 1, 2025, with only Tokyo showing a slight population increase of 0.13% [1] Group 2 - The current demographic situation in Japan reflects a serious trend of declining birth rates, with projections indicating that the population may fall below 120 million by 2026 [2] - The foreign resident population in Japan reached approximately 3.677 million, the highest since 2013, representing an increase of about 354,000 from the previous year [3]