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日夜畅玩“城市里的欢乐海洋”,武汉极地开启“潮玩奇遇季”
Chang Jiang Ri Bao· 2025-09-28 01:28
Core Insights - The Haichan Wuhan Polar Ocean Resort celebrated its 14th anniversary with a festive atmosphere, featuring a grand parade and evening performances [1][2]. Group 1: Event Highlights - The "Tide Play Carnival Parade" commenced at 3 PM, engaging visitors with interactive performances and activities, creating a joyful environment for both adults and children [2]. - The resort has introduced new attractions since the opening of its second phase on July 2, including the "Chutian Eye" Ferris wheel, the "Polar Circus" combining marine elements with acrobatics, and a series of Ferris wheel music concerts [3]. - The evening festivities included a light show from the "Chutian Eye" Ferris wheel and vibrant dance performances, enhancing the overall visitor experience [3][5]. Group 2: Future Developments - To celebrate the upcoming National Day and Mid-Autumn Festival, the resort launched the "Tide Play Adventure Season" on September 20, featuring three themed experience zones and nine performance programs [7]. - The second phase attractions complement the first phase offerings, catering to various visitor demographics and enhancing the overall appeal of the resort [7]. - The resort aims to continue expanding its brand identity as a "joyful ocean in the city," fostering growth alongside Wuhan and delivering more joy and beauty to visitors [7].
华谊兄弟“割肉”苏州电影世界!海合安文旅首次落子华东
Guan Cha Zhe Wang· 2025-09-23 10:20
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism marks a significant shift in the landscape of theme parks in the Yangtze River Delta, reflecting the struggles of Huayi Brothers and the potential for revitalization in the region's cultural tourism industry [1][3][10]. Company Overview - Huayi Brothers, once a leading player in the Chinese film industry, has faced eight consecutive years of losses, leading to asset sales as a survival strategy [3][7]. - The company's market value has drastically declined, with its stock price dropping over 95% from its peak, reflecting a significant loss of investor confidence [9]. Financial Performance - Huayi Brothers reported a cumulative net loss exceeding 8.2 billion yuan over the past seven years, with its asset-liability ratio rising from 48.22% in 2018 to 86.64% by mid-2023, indicating severe financial distress [7][8]. - The company's revenue from its brand licensing and experiential entertainment segment plummeted to 188,700 yuan in 2024, a 78.95% year-on-year decline, with no new licenses contributing to revenue [8]. Acquisition Details - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism is part of a broader strategy to enhance the cultural tourism landscape in East China, with Haihe An aiming to leverage its operational expertise to revitalize the park [10][11]. - The park, now rebranded, is positioned to integrate local cultural elements and improve visitor experiences through innovative attractions and extended operating hours [12][14]. Market Context - The theme park industry in China has seen a surge in new openings, but many have struggled with low visitor numbers and profitability, highlighting the challenges faced by operators in this sector [11]. - Haihe An's strategy includes a focus on differentiated offerings and localized operations to stand out in a competitive market, with early indicators of success shown during its trial operations [10][16].