9月27日，海合安武汉极地海洋度假区迎来14周年庆典。从下午的潮玩狂欢大巡游，到夜晚的江城节庆广场活动，整个度假区洋溢着 浓厚的节日气氛。 海合安武汉极地海洋度假区开启潮玩狂欢大巡游 据悉，自今年7月2日度假区二期项目正式开放以来，新增了武汉最高摩天轮"楚天之眼"、结合海洋特色与杂技惊险奇美的"极地大马 戏"，并在江城节庆广场推出系列摩天轮音乐会。这次升级，是海合安文旅"主题化生活方式"理念的落地实践，打破"短时游览"的局限， 以"海洋 ＋"为核心，串联起自然观光、主题游乐、文化体验、科普教育与都市休闲，打造出华中首个综合式海洋主题度假区。不少游客 反馈："度假区的可玩性大大提升了。" 夜幕降临，江城节庆广场上的"楚天之眼"摩天轮点亮夜色，流光溢彩的光影秀吸引众多游客驻足拍照。现场歌舞表演精彩纷呈，不少 人情不自禁跟随音乐摇摆。多次前来游玩的桃桃感慨道："海合安武汉极地海洋度假区越来越有意思了！" 下午3时，潮玩狂欢大巡游正式启动，游客迅速融入欢乐氛围，随着演员的节奏一同舞动。演员们不仅配合音乐进行街拍式表演，还 积极与观众互动——击掌、比心、合影等环节接连不断，无论大人还是孩子，脸上都绽放出灿烂的笑容。首次 ...

Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism marks a significant shift in the landscape of theme parks in the Yangtze River Delta, reflecting the struggles of Huayi Brothers and the potential for revitalization in the region's cultural tourism industry [1][3][10]. Company Overview - Huayi Brothers, once a leading player in the Chinese film industry, has faced eight consecutive years of losses, leading to asset sales as a survival strategy [3][7]. - The company's market value has drastically declined, with its stock price dropping over 95% from its peak, reflecting a significant loss of investor confidence [9]. Financial Performance - Huayi Brothers reported a cumulative net loss exceeding 8.2 billion yuan over the past seven years, with its asset-liability ratio rising from 48.22% in 2018 to 86.64% by mid-2023, indicating severe financial distress [7][8]. - The company's revenue from its brand licensing and experiential entertainment segment plummeted to 188,700 yuan in 2024, a 78.95% year-on-year decline, with no new licenses contributing to revenue [8]. Acquisition Details - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism is part of a broader strategy to enhance the cultural tourism landscape in East China, with Haihe An aiming to leverage its operational expertise to revitalize the park [10][11]. - The park, now rebranded, is positioned to integrate local cultural elements and improve visitor experiences through innovative attractions and extended operating hours [12][14]. Market Context - The theme park industry in China has seen a surge in new openings, but many have struggled with low visitor numbers and profitability, highlighting the challenges faced by operators in this sector [11]. - Haihe An's strategy includes a focus on differentiated offerings and localized operations to stand out in a competitive market, with early indicators of success shown during its trial operations [10][16].