Core Insights - The Ministry of Agriculture and Rural Affairs reported that over 2.2 million cultural and sports activities were held in rural areas in 2024, with more than 70% of farmers participating [1] - The "village brand" cultural activities are transforming traditional rural culture from a state of "silent existence" to "dynamic inheritance" [1] - Local cultural resources are being leveraged to create unique and distinctive activities, avoiding uniformity and enhancing local characteristics [1] Group 1 - The "village brand" activities encompass 24 different types, showcasing local traditions such as the Dong ethnic group's songs in Guizhou and Miao embroidery in Hunan [1] - The activities are characterized by their strong local flavor, utilizing local resources for staging and prizes, primarily agricultural products [1] - The "village drama" cultural brand in Tongren City, Guizhou, has evolved from spontaneous performances to organized cultural events since its launch in 2023 [1] Group 2 - The "village drama competition" encourages villages to create and perform their own programs, integrating local folklore and modern elements [2] - A total of 124 folk stories and 310 folk songs have been uncovered, turning "village drama" into a local cultural IP that attracts both locals and tourists [2] - The "village brand" activities have diversified, supported by new facilities and online platforms, enhancing the visibility of local cultural heritage [2] Group 3 - Many successful "village brand" activities are deeply rooted in local traditions and customs, such as the integration of the "village BA" basketball tournament with the Miao New Year festival [3] - The "village evening" in Zhejiang has a history of over 40 years, evolving from simple performances to modern productions while maintaining community engagement [3] - The rise of "village brand" activities meets the cultural needs of locals and provides tangible economic benefits, enhancing the cultural pride of farmers [3]