农之强，在经济，也在文化；在物质，更在精神。 今天的乡村，"村潮"奔涌、"村味"盎然。 今年10月，首份《全国"村字号"文体活动情况报告》发布。报告显示，全国"村字号"活动类型多达24种，2024年全国农村累计举办各类文体 活动超过220万场。 12月16日，游客在云南省曲靖市马龙区黄坝居民小组休闲散步。 ■"村字号"充满"烟火气" 既有寓教于乐的村讲、村阅，也有强身健体的村超、村跑，还有以文艺体验为中心的村庆、村歌、村画，以休闲体验为核心的村棋、村钓、 村厨，突出乡土文化展示、农产品展销的村展、村播，"村字号"涉及科教、体育、文艺、休闲、展销等生活方方面面。 8月23日，人们在贵州"村超"球场跳苗族芦笙舞（无人机照片）。 ■"村字号"晒出"经济账" 变"活动流量"为"发展增量"，变"赛事人气值"为"发展热力值"。据统计，2024年，2200余场网络浏览量破10万次的"村字号"带来经济效益 130.9亿元，2025年预计超过142.8亿元。 8月27日，大地流彩·2025年全国和美乡村篮球大赛（村BA）南部赛区在湖南省怀化市辰溪县孝坪镇爱国村落幕。 这是7月1日在"华夏东极"黑龙江省抚远市拍摄的乌日贡主题活动 ...

中新网济南12月29日电 题："村字号"活力奔涌 齐鲁乡村焕发新生机 中新网记者 孙婷婷 从火爆网络的"村BA""村超"，到香飘田野的村咖，再到人头攒动的特色村集，2025年以来，由农民主 体创造、扎根乡土文化的"村字号"文体活动热潮，在齐鲁大地上持续涌动。这些充满烟火气与生命力的 乡村新实践，丰富了农民精神文化生活，成为驱动乡村产业发展、凝聚乡土人情、赋能全面振兴的重要 引擎。 近年来，山东省深入贯彻落实乡村振兴战略，以"丰富乡村文化生活、增强乡村活力、赋能乡村发展"为 目标，广泛开展"村字号"文体活动，形成了覆盖广、类型多、影响深的良好格局。活动涵盖乡村文艺、 体育、休闲、科教四大类近20小类，呈现出"村村有特色、季季有主题"的生动景象，为乡村文化振兴注 入了强劲动力。 "村潮"澎湃 乡土舞台热气腾腾 "村超""村BA""村咖""村阅""村戏""村排"……"村字号"文体活动潮流奔涌。在山东，这股"村潮"同样奔 涌不息，形式多样、各具特色。 在乡村文艺领域，全省"村歌嘹亮"活动三年间创作村歌作品3000余首，动员万余名民众从"看客"变 成"主角"；莒南县"四季村晚"结合时序特点，累计举办760余场，涵盖春耕 ...

Core Insights - The "village brand" cultural and sports activities are gaining popularity across China, with a total of 24 types of activities reported and over 2.2 million events expected in rural areas by 2024 [1][11] - The "village brand" activities are contributing to rural revitalization and economic growth, with significant increases in participation and economic benefits observed [11] Group 1: Overview of "Village Brand" Activities - The "village brand" activities include various forms such as "village basketball" and "village coffee," which are becoming popular cultural and sports events in rural areas [2][9] - The report indicates that the western regions of China host the most "village brand" events, with a staggering increase of 919.4% in the number of events from 2021 to 2024 [5] Group 2: Economic Impact - The "village brand" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [11] - The "village brand" activities are not only enhancing local economies but also attracting significant tourist traffic, as seen in Anji County, which has over 300 coffee shops and attracts around 275 million visitors in the first half of the year [4][11] Group 3: Community Engagement and Social Cohesion - The "village brand" activities are fostering community spirit and social cohesion, as seen in basketball tournaments that unite villagers and enhance local identity [10][14] - The integration of local culture and community participation in these activities is creating a sense of belonging among residents [13][14]

Core Insights - The article highlights the rise of "village-themed" cultural and sports activities across rural China, which are contributing to the revitalization of these areas and attracting significant participation and tourism [3][15]. Group 1: Overview of "Village-themed" Activities - The Ministry of Agriculture and Rural Affairs reported that there are 24 types of "village-themed" activities, with over 2.2 million events expected to be held in rural areas in 2024 [3]. - Activities such as "village basketball" (村BA), "village coffee" (村咖), and "village fishing" (村钓) are gaining popularity, with the western regions hosting the most events, showing a 919.4% increase from 2021 to 2024 [7][15]. Group 2: Economic Impact - The "village-themed" activities are projected to generate economic benefits of 130.9 billion yuan in 2024, with cumulative benefits of 436.1 billion yuan during the 14th Five-Year Plan period [15]. - The "village super" (村超) events are effectively integrating sports, culture, and tourism, driving economic growth in rural areas [15]. Group 3: Case Studies - In Anji County, the "village coffee" concept has led to the establishment of 300 coffee shops, attracting 2.75 million visitors in the first half of the year, generating 750 million yuan in revenue [6]. - The "village basketball" events in Zhuji have seen participation from over 300 teams, with ticket sales for finals indicating high demand, and the events have become a significant community bonding activity [12][13]. Group 4: Community Engagement - The "village-themed" activities foster a sense of belonging among participants, as seen in the basketball events where local pride is emphasized [18]. - The integration of local resources and community involvement in these activities has created job opportunities and enhanced local economies [5][6].

Core Viewpoint - The articles highlight the transformation of rural customs in China, focusing on the reduction of bride price and the promotion of cultural activities, which are seen as essential for rural revitalization and community cohesion [3][4][10]. Group 1: Rural Customs and Practices - The "zero bride price" initiative is gaining traction in Ningxia, where high bride prices previously burdened families, leading to a cultural shift towards simpler weddings [3][4]. - Villagers are encouraged to adopt low or zero bride prices through community leaders and local initiatives, resulting in a significant decrease in average bride price amounts [4][5]. - The Ningxia model of addressing high bride prices has garnered national attention, providing a framework for other regions to follow [6]. Group 2: Cultural and Economic Revitalization - The ancient cave dwellings in Shaanxi are being preserved while simultaneously being developed for tourism, creating a new economic model that combines cultural heritage with modern needs [7][8]. - The integration of film and tourism in the village of Zhenjiabao has attracted numerous film crews, leading to increased local income and job creation [8][9]. - The "Village BA" basketball league in Henan has revitalized community spirit and local economies, with significant participation and financial benefits for local businesses [10][11]. Group 3: Community Engagement and Development - The success of community-led initiatives, such as the "Village BA," demonstrates the importance of local involvement in cultural and recreational activities, fostering a sense of belonging and pride among residents [11][12]. - The rise of "village-level" cultural activities across China reflects a broader trend of rural communities taking charge of their cultural and social lives, leading to enhanced community cohesion and economic benefits [12].

Core Insights - The Ministry of Agriculture and Rural Affairs reported that over 2.2 million cultural and sports activities were held in rural areas in 2024, with more than 70% of farmers participating [1] - The "village brand" cultural activities are transforming traditional rural culture from a state of "silent existence" to "dynamic inheritance" [1] - Local cultural resources are being leveraged to create unique and distinctive activities, avoiding uniformity and enhancing local characteristics [1] Group 1 - The "village brand" activities encompass 24 different types, showcasing local traditions such as the Dong ethnic group's songs in Guizhou and Miao embroidery in Hunan [1] - The activities are characterized by their strong local flavor, utilizing local resources for staging and prizes, primarily agricultural products [1] - The "village drama" cultural brand in Tongren City, Guizhou, has evolved from spontaneous performances to organized cultural events since its launch in 2023 [1] Group 2 - The "village drama competition" encourages villages to create and perform their own programs, integrating local folklore and modern elements [2] - A total of 124 folk stories and 310 folk songs have been uncovered, turning "village drama" into a local cultural IP that attracts both locals and tourists [2] - The "village brand" activities have diversified, supported by new facilities and online platforms, enhancing the visibility of local cultural heritage [2] Group 3 - Many successful "village brand" activities are deeply rooted in local traditions and customs, such as the integration of the "village BA" basketball tournament with the Miao New Year festival [3] - The "village evening" in Zhejiang has a history of over 40 years, evolving from simple performances to modern productions while maintaining community engagement [3] - The rise of "village brand" activities meets the cultural needs of locals and provides tangible economic benefits, enhancing the cultural pride of farmers [3]

Core Insights - The rise of "village-themed" cultural and sports activities reflects a growing trend among people seeking to reconnect with rural life and local traditions, with over 2.2 million events planned for 2024 across China [1][2] Group 1: Activity Overview - The report indicates that there are 24 different types of "village-themed" activities, including local sports events and cultural performances, which have gained immense popularity [1] - Participation in these activities has reached 73% among farmers, showcasing a genuine engagement with local culture and community [1] Group 2: Cultural Significance - "Village-themed" activities are deeply rooted in agricultural civilization and serve as important expressions of local culture and community bonding, reflecting a rich cultural heritage [2] - The activities not only celebrate local traditions but also foster a sense of collective identity and pride among participants, enhancing community cohesion [3] Group 3: Economic Impact - Events like the "Village Chef and Art Showcase" in Hunan generated tourism revenue of 4.08 billion yuan, while Zhejiang's village runs boosted agricultural sales by 180 million yuan, highlighting the economic potential of these activities [2] - The transformation of cultural and ecological advantages into economic benefits is evident, as these events stimulate rural tourism and local economies [2]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging community participation [1][5][6] - In 2024, over 2.2 million rural cultural and sports events are expected to be held nationwide, with more than 2,200 events attracting over 100,000 online views [1][2] - The popularity of these activities is driven by a combination of government support, cultural heritage, and the desire for community engagement [5][6][7] Summary by Sections Village Activities and Economic Impact - "Village BA" has gained significant attention, moving from local enjoyment to a national stage, increasing interest in rural basketball and sports participation among youth [4][9] - Events like "Village Run" have boosted local economies, with hotel occupancy rates reaching 80% during events and generating substantial tourism revenue [4][6] Cultural Significance and Community Engagement - The participation rate in rural cultural activities exceeds 70%, with farmers becoming the main performers rather than mere spectators [2][4] - The integration of traditional cultural elements into these activities fosters a sense of pride and identity among rural residents [6][7] Digital Infrastructure and Promotion - The success of "Village BA" is attributed to effective digital marketing, with nearly 8,000 events achieving significant online visibility during the 14th Five-Year Plan period [6][8] - The use of social media has allowed these activities to transcend geographical limitations, reaching a broader audience [6][8] Future Development and Sustainability - To maintain the momentum of "village-themed" activities, there is a need for professional training and talent development in cultural and sports sectors [11] - Experts suggest creating unique local programs and collaborative cultural zones to enhance the diversity and appeal of rural events [11][12]

Core Insights - The rise of "village-themed" cultural and sports activities, such as "Village BA" and "Village Super", reflects a growing trend in rural areas, showcasing local traditions and engaging the community [1][5][9] - In 2024, over 2.2 million cultural and sports events are expected to be held in rural areas, with more than 2,200 events achieving over 100,000 online views [1][2] - The participation rate of farmers in cultural activities exceeds 70%, indicating a shift from passive spectators to active participants [2] Group 1: Economic Impact - "Village-themed" activities have boosted local economies, with events like "Village Run" achieving an 80% hotel occupancy rate during competitions [4] - In Anji, Zhejiang, over 300 rural cafes have emerged, generating 1.21 billion yuan in economic activity [4] - The "Village Kitchen" event in Hunan has driven tourism revenue to 4.08 billion yuan [4] Group 2: Cultural Significance - The popularity of "village-themed" activities is attributed to the revival of traditional culture and the fulfillment of deeper spiritual needs among rural residents [5][8] - These activities incorporate local cultural elements, providing unique experiences and fostering cultural identity among participants [8] - The integration of traditional and contemporary cultural expressions has created a vibrant rural culture that attracts both locals and visitors [8] Group 3: Future Development - To sustain the popularity of "village-themed" activities, there is a need to engage younger participants and expand the reach of events to more rural areas [9] - Professional training programs for cultural and sports event organizers are being implemented to enhance the quality and impact of these activities [11] - Collaboration among neighboring villages to create cultural districts can enhance resource sharing and diversify offerings [11]

Core Insights - The "village-themed" cultural and sports activities in rural China have become a new trend, showcasing the vitality of rural areas and reflecting significant cultural changes [1][2] - In 2024, over 2.2 million "village-themed" activities are expected to be held nationwide, with a participation rate exceeding 70% among farmers [1] - The economic impact of these activities is projected to generate 13.09 billion yuan in 2024 and an estimated 14.28 billion yuan in 2025 [2] Summary by Sections Cultural Transformation - "Village-themed" activities allow farmers to express themselves through local culture, enhancing their sense of identity and pride in their hometowns [1] - These activities incorporate local traditions and heritage, such as folk songs and crafts, creating a unique cultural experience [2] Economic Impact - The integration of cultural and sports activities has opened new pathways for rural economic development, with events like "Village BA" and "Village Chef" attracting tourists and boosting local sales [2] - The activities serve as a bridge connecting urban and rural areas, blending tradition with modernity to create new forms of cultural expression [2] Future Considerations - There is a need to prevent homogenization in rural activities to ensure sustainable growth and long-term success of the "village-themed" initiatives [2][3]