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“出圈”小文创 激活大产业
Su Zhou Ri Bao· 2025-07-25 00:22
Group 1: Cultural and Creative Products - The "He Yang He Tian" IP, inspired by local "Zhuangyuan culture" and the peach industry, has successfully launched various cultural products, including peach-themed accessories, contributing to local tourism and economic development [1] - Suzhou's agricultural products, such as the "Liubao IP" and "Suzhou loquat blind boxes," are being developed to give a unique personality to local specialties, showcasing a variety of creative designs [2] - The collaboration between designers and local agricultural entities aims to expand the range of cultural products, enhancing the economic potential of Suzhou's rural areas [2] Group 2: Talent and Innovation - The establishment of a cooperative by a returnee, focusing on wearable Suzhou embroidery products, highlights the integration of traditional craftsmanship with modern fashion, attracting a diverse customer base [3] - The products combine cultural depth with contemporary design, making traditional embroidery accessible and appealing to a broader audience [3] Group 3: Brand Development and Market Expansion - The local brand "Ke Mi Ku" has successfully created ice cream flavors using Suzhou's high-quality rice and tea, appealing to health-conscious consumers and expanding its market reach through e-commerce [4] - The integration of agricultural products into innovative culinary offerings demonstrates the potential for creative empowerment to enhance the value chain of local agriculture [4] Group 4: Systematic Development and Collaboration - Suzhou is actively forming alliances, such as the "Rural Designer Alliance" and "Cultural Creative Alliance," to systematically explore and activate local cultural resources for economic growth [5] - The government plans to enhance collaboration with creative teams and optimize incentive mechanisms to attract young designers, aiming to create more successful cultural products [5]