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品牌扎堆大米冰淇淋,能否成为2026年爆款?
东京烘焙职业人· 2026-01-02 08:32
以下文章来源于餐饮O2O ,作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体,每天分享餐饮产业上下游新鲜资讯+干货案例,以媒体为入口,为餐饮业提供咨询培训、投融资、供应链、开店 选址、创业加盟等行业深度服务。 01 ■ 近亿播放量! 大米冰淇淋成新晋顶流, 1 小时狂销 400 支 近期,一款大米冰淇淋走红,在抖音相关播放量高达近亿, 其中 # 大米冰淇淋 5388.6 亿、 # 野人先生大米冰淇淋 2611.8 、 # 米饭冰淇淋 1840.4 亿。 为今夏冰淇淋赛道的 " 现象级单品 " 。 这款 以大米为核心原料 的创新产品,不仅唤醒了消费者对 " 米香 + 奶香 " 的味觉记忆,更以 " 地域食材 + 手工工艺 + 场景化营销 " 的组合拳 ,打破了 传统冰淇淋的品类边界。 | 11:56 @ | | | | 5 = 11 5 = 11 = 20 = | | --- | --- | --- | --- | --- | | 大米冰淇淋 | | | 搜索 | | | 蔵昌 店铺 | 用户 | 音乐 | 话题 | 小程序 | | | #大米冰淇淋 | | | 立即参与 | | | ...
“出圈”小文创 激活大产业
Su Zhou Ri Bao· 2025-07-25 00:22
Group 1: Cultural and Creative Products - The "He Yang He Tian" IP, inspired by local "Zhuangyuan culture" and the peach industry, has successfully launched various cultural products, including peach-themed accessories, contributing to local tourism and economic development [1] - Suzhou's agricultural products, such as the "Liubao IP" and "Suzhou loquat blind boxes," are being developed to give a unique personality to local specialties, showcasing a variety of creative designs [2] - The collaboration between designers and local agricultural entities aims to expand the range of cultural products, enhancing the economic potential of Suzhou's rural areas [2] Group 2: Talent and Innovation - The establishment of a cooperative by a returnee, focusing on wearable Suzhou embroidery products, highlights the integration of traditional craftsmanship with modern fashion, attracting a diverse customer base [3] - The products combine cultural depth with contemporary design, making traditional embroidery accessible and appealing to a broader audience [3] Group 3: Brand Development and Market Expansion - The local brand "Ke Mi Ku" has successfully created ice cream flavors using Suzhou's high-quality rice and tea, appealing to health-conscious consumers and expanding its market reach through e-commerce [4] - The integration of agricultural products into innovative culinary offerings demonstrates the potential for creative empowerment to enhance the value chain of local agriculture [4] Group 4: Systematic Development and Collaboration - Suzhou is actively forming alliances, such as the "Rural Designer Alliance" and "Cultural Creative Alliance," to systematically explore and activate local cultural resources for economic growth [5] - The government plans to enhance collaboration with creative teams and optimize incentive mechanisms to attract young designers, aiming to create more successful cultural products [5]