乡村旅游升级
Search documents
2025文旅产业复盘:增长极崛起与2026趋势前瞻
Sou Hu Cai Jing· 2025-12-29 11:37
老城 -146 y a 90 文/福安 2025年,中国文旅产业在政策红利持续释放与消费升级双重驱动下,告别同质化规模扩张,迈入结构性增长新阶段。据国家文旅部核心数据显示,1-11月全 国文旅消费总额突破5.8万亿元,同比增长11.3%,其中四大核心领域表现亮眼,成为驱动市场扩容的核心引擎。 (一)赛事演艺经济:引爆城市消费新热潮 "赛事+文旅"模式持续升温,形成跨城消费闭环。以江苏省城市足球联赛(苏超)为例,175天赛程、85场赛事吸引243万人次现场观赛,直接带动主场城市 餐饮、住宿、零售等关联消费超145亿元。这一成功模式已在江西赣超、广东省超等赛事中快速复制,构建起规模化跨城观赛消费链。与此同时,演唱会经 济成为城市文旅增长新爆点:杭州上半年大型演出吸引85万人次到场,撬动综合消费45亿元;海口全年举办22场大型演唱会,揽客44.11万人次,创造经济 效益21.58亿元,实现"一场演出带火一座城"的效应。 S 2 4 27 8 P. 4 1 1 9 16 100 e with 1 C 0 N (四)科技融合创新:重构文旅消费新体验 数字技术加速渗透,推动文旅消费场景迭代升级。广州长隆"飞鸟乐园"推出V ...
沙漠村吃上旅游饭
Jing Ji Ri Bao· 2025-06-03 22:12
Group 1 - The core viewpoint of the articles highlights the transformation of rural tourism in the Inner Mongolia Autonomous Region, particularly in the village of Guandianfang, where local residents are increasingly engaging in tourism-related activities to boost their income [1][2] - The village has developed a range of tourism services, including homestays, farm experiences, and adventure activities, significantly improving the livelihoods of local residents [1] - The local government is actively promoting rural tourism by enhancing infrastructure, organizing training for service providers, and planning seasonal activities to attract visitors year-round [1][2] Group 2 - The local tourism bureau is focused on upgrading rural tourism by leveraging regional resources, which includes building key tourism towns and demonstration villages [2] - Future plans include the establishment of a premium homestay cluster and the integration of tourism resources to improve service quality and support local economic growth [2]