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刘强东:推出现制“七鲜咖啡” 京东外卖独立App上线
Nan Fang Du Shi Bao· 2025-11-17 14:06
Group 1 - JD officially launched its fresh beverage brand "Qixian Coffee" and is recruiting partners nationwide [1][4][6] - Qixian Coffee emphasizes the use of fresh milk, avoiding creamers and shelf-stable milk, aiming to provide healthier coffee options [4][6] - The brand plans to open 3 to 5 new stores weekly in Beijing, with a goal to cover major urban areas by the end of the year [4] Group 2 - JD's independent food delivery app has been launched to enhance user convenience [7] - JD Review and JD True List have been introduced, focusing on unbiased food and service evaluations, with a recruitment of 100,000 "JD Truth Officers" for blind testing [7][11] - The AI-powered evaluation system aims to provide comprehensive and objective reviews, integrating user feedback and AI analysis [11][12] Group 3 - The "Treasure City" initiative's second phase has been announced in Sanya, offering promotional deals to attract tourists [13][14] - This initiative aims to integrate JD's supply chain with local tourism industries, enhancing consumer experiences and promoting travel consumption [14]