Core Insights - Fonterra's Anka Professional Dairy brand showcased its offerings at the 27th China International Baking Exhibition, emphasizing high-quality dairy sourced from New Zealand and innovative applications tailored to local market trends [1][2] Group 1: Company Strategy - Fonterra aims to provide high-quality, nutritious, and sustainable dairy products, with China identified as a key strategic market [1] - The company has maintained rapid growth in its global food service business and seeks to collaborate with local partners to drive innovation and dairy upgrades in the Chinese baking industry [1] Group 2: Product Innovation - Anka Professional Dairy launched a 10L pack of Anka Baking Cream specifically designed for the Chinese market, addressing the needs for large-scale production and diverse packaging specifications [2] - The brand showcased its products through three thematic areas: "Natural Source," "Quality Choice," and "Innovative Flavor," highlighting the journey from farm to table [1][2] Group 3: Market Engagement - The exhibition featured a scale model of a Fonterra milk tanker, equipped with advanced onboard systems for route planning and milk source traceability, ensuring quality assurance [1] - Anka Professional Dairy collaborated with Euromonitor to release the "2025 China Baking Trends Report," further engaging with market insights [2]