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2025大战结束:点点2款产品分成后破100亿大关,米哈游排第5、第8、第18
3 6 Ke· 2026-01-18 23:26
Core Insights - The mobile gaming market in China is projected to see a 16% increase in overseas revenue in 2025 compared to 2024, with 30 games making the top list, including six new entries [1][28] - The 4X strategy genre remains the leading category for overseas revenue, accounting for over 30% of the top games [1][28] Group 1: Company Performance - Point Interactive leads in revenue with its game "Whiteout Survival," which is the only title exceeding $1 billion in overseas revenue, contributing over $4 billion globally by December 2025 [3] - Lemon Microfun has two titles in the top 30, with "Gossip Harbor" achieving a revenue increase of approximately 100% year-on-year, reaching over $70 million by December 2025 [5][12] - Mihayou has the most games in the top 30, with "Honkai: Star Rail," "Genshin Impact," and "Zero Zone" ranking 5th, 8th, and 18th respectively, primarily generating revenue from Japan, the US, and South Korea [12][28] Group 2: Game Highlights - "Kingshot" by Point Interactive, a 4X strategy game, has shown consistent monthly revenue growth since its launch in February 2025, ranking 3rd in the revenue list [3] - Florere Game's "Last Z: Survival Shooter" and "Dark War: Survival" both made their debut in the top 10, with the former achieving a revenue increase of over 15 times from early 2025 to December [14][15] - "Love and Deep Space" by Paper Games has seen a 70% increase in overseas revenue, ranking 15th in the top 30, with a total revenue exceeding $369 million [21][28] Group 3: Growth Trends - The growth leaderboard is dominated by mid-core games, with 11 4X strategy titles included, and 8 new games making the list [2] - Point Interactive's "Tasty Travels: Merge Game" saw a revenue increase from approximately $650,000 in January to $11 million by December, marking a nearly 17-fold growth [5] - "Merge Cooking" by Happibits entered the revenue list at 28th and the growth list at 13th, with a monthly growth rate of about 20% in Q1 2025 [10]