Group 1: Company Overview and Product Development - The company has a diverse range of IP resources, including popular external licensed IPs such as "Detective Conan," "Anpanman," and "Jujutsu Kaisen," which effectively attract consumers due to their built-in fan base [2][3] - The company is actively developing plush keychains in collaboration with "Detective Conan," with market launch already achieved [5] - Future plans include creating a diverse IP matrix and developing unique cultural and trendy products [3] Group 2: Marketing and Promotion Strategies - The company constructs marketing matrices based on different IP characteristics, launching new products in conjunction with relevant events, such as the release of "Detective Conan: The Phantom of the Eye" [6] - Participation in industry exhibitions, like the 2025 Bilibili World Digital Entertainment and Animation Culture Expo, aims to enhance immersive experiences and strengthen the IP commercialization operation [6] Group 3: Financial Performance and Risk Management - In 2024, the company's overseas revenue accounted for 28.07%, while domestic revenue was 71.93%, indicating a stronger domestic market presence [7] - The company has established overseas production bases in Vietnam, Cambodia, and Malaysia, with Vietnam and Cambodia generating 4.51 billion RMB in revenue, representing 63.97% of the company's overseas income from educational and office supplies [8] - Strategies to mitigate the impact of U.S. tariffs include increasing domestic supply, enhancing product value through innovation, and actively seeking new customers through international exhibitions [8]