Group 1 - Traditional jewelry brands in Shanghai are focusing on attracting younger consumers through innovative product offerings [3][4] - Lao Feng Xiang launched a collaboration with the anime IP "Saint Seiya," introducing pure gold figurines that achieved nearly 100 million yuan in sales within two weeks [3] - The brand plans to expand its product line further to engage consumers [3] Group 2 - Another brand, Lao Miao Gold, is set to release new trendy gold bracelets themed around fortune and prosperity to appeal to Generation Z [3] - The jewelry industry in Shanghai is experiencing significant growth, with a projected retail sales figure of over 36.6 billion yuan for gold and silver jewelry in 2024, accounting for 11.1% of the national total [5] - The Shanghai government is supporting the establishment of the Shanghai International Jewelry Fashion Functional Zone, aiming for efficient operation by 2027 through various initiatives [5]