【文/观察者网 潘昱辰 编辑/高莘】据《日本经济新闻》11月4日报道，全球最大的电动二轮车企业雅迪将于11月首次在日本上市电动二轮车PORTA，最终定 价为21万7800日元（约合人民币10450元），比本田等日本企业的产品便宜约30%。 对此，《日本经济新闻》不无担忧地发出提问：日本企业曾凭借汽油二轮车在全球市场占据超过40%的份额，但面对如"黑船"般来袭的电动化浪潮，日本企 业又该如何应对? （所谓"黑船"，是指1853年7月，美国海军准将佩里率领四艘涂黑漆的军舰驶入日本东京湾，威逼当时处于闭关锁国状态的日本江户幕府开国；次年3月，江 户幕府与美方签订《日美和好条约》，致使日本锁国体制崩溃。） 时机正好 即将上市的雅迪PORTA的车身采用复古造型设计与配色，意在吸引年轻群体。该车型在日本二轮车的规格分类上属于电动的"原付1类"，即额定输出功率在 0.6kW以下的轻便电动二轮车，持普通汽车驾照即可驾驶。该车可通过家用插座等充电，满电最大续航里程为60km。 雅迪在日本投放的广告 雅迪 雅迪在日本的正规进口代理商Hasegawa Mobility（大阪市）的社长谷川泰正认为，PORTA小巧且便宜，作为日常代步 ...

Core Viewpoint - Yadea Group Holdings, the largest electric two-wheeler company globally, is set to launch its electric scooter PORTA in Japan in November, priced at 217,800 yen (approximately 10,450 RMB), which is about 30% cheaper than similar products from Japanese companies like Honda [2][4][5]. Market Entry Strategy - The launch coincides with Japan's new stricter exhaust emission regulations, which will significantly reduce carbon monoxide and nitrogen oxide emissions, creating a favorable market environment for electric vehicles [5][8]. - Yadea aims to disrupt the market by offering competitive pricing that aligns with gasoline scooters, thereby attracting consumers looking to switch [5][17]. Product Specifications - The PORTA falls under Japan's "original class 1" electric two-wheeler category, with a maximum output of 0.6 kW, and can be charged using standard household outlets, offering a maximum range of 60 kilometers on a full charge [4][12]. Market Context - Japanese companies, including Honda, Yamaha, Suzuki, and Kawasaki, dominate over 40% of the global two-wheeler market, primarily with gasoline-powered models [11]. - The Japanese two-wheeler market has seen a significant decline, with sales projected to drop to approximately 320,000 units by 2024, down from over 3 million in the early 1980s [7]. Competitive Landscape - Other emerging players in the electric two-wheeler market include Ola Electric Mobility from India, VinFast from Vietnam, and Gogoro from Taiwan, indicating a growing competition in the sector [14]. - Honda plans to invest 500 billion yen in electric two-wheeler development by 2030, aiming to launch 30 electric models globally [15]. Future Projections - The electric two-wheeler market is expected to grow, with projections indicating that by 2035, the electric vehicle share could reach 18.8% of new two-wheeler sales globally [12].