Core Viewpoint - The recent "Double Eleven" shopping festival has highlighted ongoing issues of competition and regulatory scrutiny in the e-commerce sector, particularly regarding the "choose one" behavior among platforms, which may soon be addressed by new regulatory guidelines from the State Administration for Market Regulation (SAMR) [1][3]. Group 1: Regulatory Developments - On November 15, SAMR released a draft of the "Antitrust Compliance Guidelines for Internet Platforms," which aims to provide clear behavioral guidelines for platform operators and address new types of monopolistic risks in the industry [1][3][4]. - The guidelines consist of five chapters and 38 articles, focusing on four basic principles for antitrust compliance management and detailing eight specific risk examples related to monopolistic behavior [1][4]. Group 2: E-commerce Competition Issues - During the "Double Eleven" period, JD.com reportedly imposed price constraints on merchants, requiring them to maintain minimum prices on its platform and restricting promotional activities on competing platforms like Douyin [2][3]. - JD.com has faced accusations of enforcing "choose one" practices, which have led to public outcry and scrutiny, particularly after reports of significant fines imposed on brands like Midea [2][3]. Group 3: Market Dynamics and Implications - The ongoing conflict between platforms and merchants reflects a broader struggle for market dominance, with JD.com previously accusing competitors of similar "choose one" practices [3]. - The SAMR's response to these issues indicates a commitment to maintaining fair competition in the platform economy, which is crucial for protecting consumer rights and ensuring a healthy market environment [3][4].