Core Viewpoint - Alipay has launched an innovative feature called "Tap to Grab Red Packets" in collaboration with Focus Media, allowing users to receive cash rewards and brand coupons by tapping their phones on advertising screens while waiting for elevators in over 20 cities across China [2][4][6]. Group 1: Product Features and User Experience - Users can unlock their phones and tap on the blue ring next to Focus Media's advertising screens to receive red packets and discount coupons, which can be stored in Alipay for future use [4][6]. - Alipay ensures user safety by implementing measures such as requiring the phone to be unlocked and not processing payments during the tapping action, with a "theft compensation" promise from both Alipay and Focus Media [6][10]. Group 2: Market Expansion and Future Plans - Alipay has committed 100 million yuan in cash red packets and 10 million free shopping vouchers to promote the "Tap to Grab" feature [9]. - The project is currently in a pilot phase, with plans to expand coverage based on project progress and market demand, transforming passive viewing into active engagement [10][11]. - Recent expansions include the introduction of "Tap to Grab" services at Shanghai Pudong International Airport and over 100,000 delivery stations, with additional services like "Tap to Send Packages" and "Tap to Retrieve Meals" planned for the future [11]. Group 3: Industry Implications - The collaboration between Focus Media and Alipay represents a significant shift in advertising dynamics, moving from passive display to interactive engagement, potentially reshaping the elevator media landscape [10]. - Alipay's CEO emphasized the importance of this feature as a new entry point for offline services, aiming to enhance service efficiency and user experience across various industries [11].