Industry Overview - The green agricultural products industry in China is undergoing a significant transformation driven by the rising health consciousness among consumers and the government's support for the "rural revitalization" strategy [1] - As of 2024, the number of green agricultural product producers has surpassed 20,000, with a total of 35,000 product certifications, and the market size has doubled compared to five years ago, projected to reach 6 trillion yuan by 2025 [1] Market Trends - The consumer base is expanding beyond first-tier cities into second and third-tier cities and county markets, with sales from these lower-tier markets accounting for 42% of total sales [1] - The variety of products is increasing, with rapid growth in new categories such as green grains and oils, organic livestock, and ecological aquaculture, particularly green grain and oil products, which have an annual growth rate exceeding 25% [1] - Quality supervision is becoming stricter, with the government enhancing the green agricultural product certification system and establishing a full traceability mechanism from farm to table, significantly improving industry standardization and curbing counterfeit products [1] Technological Integration - The deep application of "Internet+" technology is revitalizing the green agricultural products industry, addressing the mismatch between production and sales through the reconstruction of the distribution system [2] - Internet platforms have streamlined the supply chain, allowing some products to reach consumers within 48 hours from harvest, reducing losses and increasing farmers' income while lowering consumer costs [2] Trust and Marketing Innovations - Internet technology has strengthened trust mechanisms, alleviating consumer concerns about the authenticity of green agricultural products through real-time data collection and blockchain technology [4] - Marketing strategies have diversified, with platforms utilizing live streaming and storytelling to enhance consumer engagement and brand value [4] Company Spotlight: Hongmuda - Hongmuda, a public platform for pollution-free green agricultural products, has emerged as a notable player, founded by an industry veteran with over 20 years of experience [4] - The platform focuses on digital empowerment across the supply chain, improving supply-demand matching efficiency and reducing the risk of unsold products [5] - Hongmuda offers comprehensive support for small agricultural producers, including brand development, logistics services, and technical guidance, while maintaining strict quality control [5] - The mission of Hongmuda is to empower green agriculture and promote healthy living through digital tools, aiming to facilitate the market entry of high-quality green agricultural products and support rural revitalization [5]