绿色生产生活方式互为支撑 绿色生产方式是指以技术革新为核心手段，以节能降碳为主要目标，实现资源高效利用与环境可持续发 展的生产模式。绿色生产方式不仅着眼于提升资源利用效率、减少污染物排放和碳排放，更旨在通过生 产体系的绿色转型，带动流通体系实现绿色低碳发展，是缓解资源环境压力、推动经济高质量发展的关 键路径。 绿色生活方式则体现为人们在思想观念、消费行为和社会参与等方面的深刻变革，是一种崇尚简约适 度、绿色低碳的生活态度和行为模式。具体表现为在衣、食、住、行等领域践行环保理念，如推行垃圾 分类、选择绿色产品、倡导绿色出行等。绿色生活方式不仅是个体环保意识的觉醒，也是全社会在生态 文明理念引领下形成的新风尚。 绿色生产方式与绿色生活方式相辅相成、互为支撑。一方面，绿色生产方式为绿色生活提供物质基础和 技术保障，使绿色产品和服务成为可能；另一方面，绿色生活方式通过消费端的导向作用，形成对生产 领域的市场倒逼，推动企业加快绿色转型。二者共同构成一个有机整体，带动生产体系、流通体系、消 费体系以及政策法规、技术研发、基础设施等全面迈向绿色低碳发展，形成全社会资源向绿色发展集聚 的良性循环。 （来源：黑龙江日报） 转自 ...

Industry Overview - The green agricultural products industry in China is undergoing a significant transformation driven by the rising health consciousness among consumers and the government's support for the "rural revitalization" strategy [1] - As of 2024, the number of green agricultural product producers has surpassed 20,000, with a total of 35,000 product certifications, and the market size has doubled compared to five years ago, projected to reach 6 trillion yuan by 2025 [1] Market Trends - The consumer base is expanding beyond first-tier cities into second and third-tier cities and county markets, with sales from these lower-tier markets accounting for 42% of total sales [1] - The variety of products is increasing, with rapid growth in new categories such as green grains and oils, organic livestock, and ecological aquaculture, particularly green grain and oil products, which have an annual growth rate exceeding 25% [1] - Quality supervision is becoming stricter, with the government enhancing the green agricultural product certification system and establishing a full traceability mechanism from farm to table, significantly improving industry standardization and curbing counterfeit products [1] Technological Integration - The deep application of "Internet+" technology is revitalizing the green agricultural products industry, addressing the mismatch between production and sales through the reconstruction of the distribution system [2] - Internet platforms have streamlined the supply chain, allowing some products to reach consumers within 48 hours from harvest, reducing losses and increasing farmers' income while lowering consumer costs [2] Trust and Marketing Innovations - Internet technology has strengthened trust mechanisms, alleviating consumer concerns about the authenticity of green agricultural products through real-time data collection and blockchain technology [4] - Marketing strategies have diversified, with platforms utilizing live streaming and storytelling to enhance consumer engagement and brand value [4] Company Spotlight: Hongmuda - Hongmuda, a public platform for pollution-free green agricultural products, has emerged as a notable player, founded by an industry veteran with over 20 years of experience [4] - The platform focuses on digital empowerment across the supply chain, improving supply-demand matching efficiency and reducing the risk of unsold products [5] - Hongmuda offers comprehensive support for small agricultural producers, including brand development, logistics services, and technical guidance, while maintaining strict quality control [5] - The mission of Hongmuda is to empower green agriculture and promote healthy living through digital tools, aiming to facilitate the market entry of high-quality green agricultural products and support rural revitalization [5]