Overall Performance - Internet business revenue accelerated growth, reaching 961.3 billion yuan in the first half of the year, a year-on-year increase of 3.1%, with a growth rate improvement of 2.2 percentage points compared to January-May [1] - Total profit decreased significantly, totaling 74.32 billion yuan, a year-on-year decline of 8.3%, with the decline rate widening by 6.1 percentage points compared to January-May [1] - R&D expenditure showed stable growth, amounting to 48.56 billion yuan, a year-on-year increase of 2.6%, although the growth rate decreased by 1.5 percentage points compared to January-May [1] Regional Performance - Eastern region led in revenue growth, achieving 863.3 billion yuan, a year-on-year increase of 5.3%, surpassing the national growth rate by 2.2 percentage points, accounting for 89.8% of national internet business revenue [2] - Central region saw a decline in internet business revenue, totaling 38.04 billion yuan, a year-on-year decrease of 30% [2] - Western region's internet business revenue reached 58.1 billion yuan, with a year-on-year growth of 2.7% [2] - Northeast region reported 1.93 billion yuan in internet business revenue, a year-on-year decline of 18.8% [2] - Beijing-Tianjin-Hebei region maintained rapid growth, with revenue of 331 billion yuan, a year-on-year increase of 7.4%, accounting for 34.4% of national internet business revenue [2] - Yangtze River Delta region achieved 312.8 billion yuan in revenue, a year-on-year increase of 4.6%, representing 32.5% of national internet business revenue [2] - Over 30% of regions experienced positive growth in internet business revenue, with the top five regions (Beijing, Guangdong, Shanghai, Zhejiang, and Guizhou) generating 810.4 billion yuan, a year-on-year increase of 7.1%, accounting for 84.3% of national internet business revenue (excluding cross-regional enterprises) [2]