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后互联网时代的精神状态:四面漏风
虎嗅APP· 2025-06-07 03:05
Core Viewpoint - The current state of the internet industry reflects a worrying trend of mental exhaustion and a struggle for survival among professionals, driven by a shift in market dynamics and the pressures of a saturated environment [1][2][3]. Group 1: Industry Challenges - Recent incidents, such as the deaths of delivery workers, highlight the extreme pressures faced by individuals in the gig economy, prompting discussions about the sustainability of such business models [1][19]. - The industry has experienced significant layoffs, with many professionals either leaving the sector or transitioning to less conventional roles, indicating a broader trend of disillusionment [1][2]. - The internet industry has lost its previous growth momentum, leading to a sense of stagnation and a search for new opportunities among its workforce [2][3]. Group 2: Growth Dynamics - The internet industry has historically relied on a "pulse growth" model, characterized by rapid, short-term spikes in activity rather than sustainable long-term growth [6][8]. - Capital investment has played a crucial role in the industry's development, with venture capital filling gaps left by traditional financial institutions, which often favor larger, established companies [6][7]. - The unique characteristics of the Chinese market, including cultural and linguistic homogeneity, have facilitated the rapid scaling of internet businesses, but this has also led to market saturation [9][10]. Group 3: Market Evolution - The rise of major players like BAT (Baidu, Alibaba, Tencent) has created a challenging environment for new entrants, as these giants dominate the market and limit opportunities for smaller startups [12][19]. - The shift from online to offline (O2O) business models has marked a significant transition in the industry, reflecting changes in consumer behavior and technological advancements [20][21]. - The internet's growth has been accompanied by a complex interplay of traditional and new economic models, raising questions about the sustainability of current practices [11][12]. Group 4: Cultural and Ideological Reflections - The internet industry has been criticized for lacking a strong ideological foundation, with many entrepreneurs viewing their ventures primarily as business opportunities rather than as part of a broader societal transformation [31][33]. - The industry's focus on rapid growth and market capture has often come at the expense of deeper cultural engagement and innovation, leading to a superficial understanding of consumer needs [33][34]. - The absence of prominent thought leaders in the Chinese internet space has hindered the development of a robust intellectual framework to guide the industry's evolution [35][36].