Core Points - The National Internet Information Office (NIIO) is advancing the "certified and branded" initiative for internet news information services to enhance the identification of news services and regulate online dissemination [1] - As of July 25, 2023, a total of 13,516 public accounts have been marked with a red "V" symbol, indicating their approved status, along with 4,401 websites and platforms that have disclosed their licensing information [1] - Future plans include institutionalizing and dynamically promoting the "certified and branded" initiative, as well as developing policies to support the influence and reach of red "V" accounts [1] Industry Summary - The NIIO is focusing on improving the quality of approval processes for internet news services and ensuring that platforms enhance their system functionalities [1] - There will be a crackdown on the dissemination of false news, impersonation of news media, and the illegal transfer of internet news service licenses, aiming to create a clearer online environment [1] - The initiative aims to cover various content formats, including images, audio, live broadcasts, and short videos, ensuring comprehensive service across different media types [1]

Core Viewpoint - The article discusses the implementation of a "certification and branding" initiative for internet news information services by the National Internet Information Office, aimed at enhancing the credibility and regulatory compliance of online news platforms [2]. Group 1: Certification and Branding Initiative - The National Internet Information Office has advanced the "certification and branding" project for internet news services, focusing on improving the approval efficiency of local internet offices [2]. - A total of 13,516 public accounts have been marked with a red "V" symbol, indicating their certified status, along with the disclosure of service entity names, license numbers, and service categories [2]. - The initiative aims to cover various content formats, including text, audio, live broadcasts, and short videos, by 2025 [2]. Group 2: Future Plans and Regulations - Future steps include institutionalizing and dynamically advancing the certification process, as well as developing policies to support the traffic and influence of red "V" accounts [2]. - The National Internet Information Office plans to intensify efforts against the dissemination of false news, impersonation of news media, and the illegal transfer of internet news service licenses [2]. - The goal is to create a clearer and more regulated online environment, combating illegal activities disguised as public opinion supervision [2].