Core Viewpoint - The article highlights the thriving development of the Gannan navel orange industry in Anyuan County, showcasing its significant production capacity, quality standards, and innovative practices that enhance its market presence and value [1][2][4]. Industry Overview - Anyuan County has a navel orange planting area of 270,000 acres, with a projected production of 275,000 tons in 2024, accounting for over one-eighth of the total Gannan navel orange output [1]. - The annual output value of the navel orange industry cluster in Anyuan reaches 5 billion yuan [1]. Quality Standards and Practices - The fourth Gannan Navel Orange International Expo introduced two group standards: "Quality Production Technology for Gannan Navel Oranges" and "Navel Orange Quality Grading," laying a foundation for the standardized development of the industry [2]. - Anyuan County emphasizes green development, implementing the "Gannan Navel Orange Protection Regulations" and promoting green, pollution-free planting techniques [4][5]. Technological Integration - Modern technology is integrated into traditional farming practices, allowing for efficient management of orchards. For instance, a single technician can now manage a hundred acres of orchard using advanced monitoring systems [4]. - The county has established a comprehensive quality assurance system from production to consumption [6]. Industry Expansion and Value Creation - Anyuan County is shifting from primary fruit sales to a full-chain integration model, enhancing its processing capabilities and creating a complete industrial ecosystem from seed to juice and essential oils [7]. - Jiangxi Guoran Food Co., Ltd. plans to purchase 30,000 tons of various fruits, producing 10,000 tons of juice, with products targeting both domestic and international markets [8]. Deep Processing and Waste Utilization - The company utilizes high-pressure processing (HPP) technology to preserve the original flavor and nutritional value of juices, processing over 60,000 tons of fresh fruit annually [8]. - By-products such as orange peels are being repurposed for essential oil extraction, achieving zero waste and full utilization of the fruit [8]. Infrastructure and Research Support - Anyuan has established two deep processing enterprises, 54 fruit companies, and nine national and provincial leading enterprises, along with significant cold storage capacity [10]. - The presence of national research institutions and expert teams contributes to ongoing innovation in the industry [10]. Cultural Branding and Market Positioning - The launch of the animated series "Navel Orange Little Prince" aims to enhance the cultural value and market competitiveness of Gannan navel oranges [11][13]. - The county has developed over 200 IP derivative products and established a themed museum, integrating cultural and tourism elements into the navel orange industry [13][14].