Core Insights - The National Day holiday has evolved from a focus on visiting famous scenic spots to a more experiential approach to travel, emphasizing local culture and lifestyle [1][2][3] - The tourism market is witnessing a shift in consumer preferences, with travelers prioritizing unique experiences over traditional sightseeing [1][2] - Local governments are actively enhancing tourism governance and service quality, leading to improved consumer confidence and industry health [2][3] Group 1: Changes in Consumer Behavior - Tourists are increasingly willing to pay for unique experiences, such as local markets and cultural events, rather than just visiting well-known attractions [1][2] - The demand for experiential travel is reflected in the rise of creative tourism offerings, such as themed events and local culinary experiences [2] Group 2: Economic Impact and Industry Evolution - The National Day holiday serves as a barometer for China's economic resilience, showcasing significant consumer spending and a transformation in consumption patterns [3] - The integration of culture, sports, and tourism is creating new revenue streams, as seen in events like the WTT Grand Slam and local tourism initiatives [2] Group 3: Governance and Market Optimization - Local governments are implementing continuous governance strategies to enhance the tourism experience, moving from reactive to proactive management [2] - The shift in governance has led to a more stable and trustworthy tourism environment, reducing incidents of price gouging and enhancing overall consumer satisfaction [2][3]

游客用脚投票，市场自然闻风而动。面对需求的深刻变迁，供给侧早已"卷"向新维度。过去旅游多"靠 老天爷赏饭、靠老祖宗遗产"，如今各地纷纷转向"靠老百姓吃饭"，主动"掌勺"、精准"上菜"。 一晃，长达8天的国庆中秋"超级黄金周"就快过完了。 自1999年首创以来，国庆黄金周已经陪中国走过了超四分之一个世纪。还记得第一个国庆黄金周的名场 面吗？那可真是"人人人人我人人人人"啊。那时，旅游几乎等同于景点打卡。而今天，旅游的边界正在 加速消融。 越来越多的人不再执着于5A景区，反而愿意为片刻心境买单。一次为"苏超"感动的奔赴、一顿被博主 种草的夜宵、一扇看得见风景的小窗，都足以成为出发的理由。甚至有许多人为赶清晨6点的东北早 市，专门把酒店订在菜市场旁边，带动"早市附近酒店"搜索量同比猛涨。这一切都指向一个重大转变： 旅游正从奔赴山海看风景，转向拥抱生活享体验；玩得好不好、值不值的判断标准，也从"去过哪里"移 向"感受了怎样的生活"。 站在第27个国庆黄金周回望，这个标志性的长假制度已成为观察中国经济韧性与活力的窗口。跃动的消 费数字只是表象，其下涌动的消费结构变革、产业形态焕新与社会治理提升，乃至入境游客千里迢迢而 ...