文商体旅融合
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全民健身徒步系列活动暨2025年石景山区徒步大会举办
Bei Jing Ri Bao Ke Hu Duan· 2025-11-22 01:27
转自:北京日报客户端 11月20日,"徒步看北京 健康伴我行"全民健身徒步系列活动暨2025年石景山区徒步大会在首钢园成功 举办。500余名徒步爱好者齐聚冬奥地标首钢园,沿着融合工业遗产与自然生态的特色线路健步前行, 用脚步丈量京西魅力,在运动中感受石景山的转型蝶变与人文底蕴。 本次徒步大会以"京西有惊喜·徒步石景山"为主题,由石景山区人民政府、北京市体育总会主办,石景 山区体育局、北京市徒步运动协会承办。活动精心设计了约4公里的环首钢园徒步线路,将首钢滑雪大 跳台作为起终点,途经石景山古建群、国家冬季运动训练中心、冬奥之约雕塑、三高炉、六工汇、群明 湖高空步道等标志性点位,全程串联起工业风景观、历史古迹与冬奥地标性建筑,让参与者在行走中沉 浸式体验"一半钢铁硬核,一半湖光山色"的独特魅力。 值得说明的是,本次徒步大会的打卡点位让活动参与者提前"探班"了即将举办的冰雪季系列活动, 2025-2026年石景山区市民快乐冰雪季计划于12月拉开帷幕。活动以"京西有惊喜·快乐冰雪季"为主题, 依托石景山区"奥运遗产""两园一河""首钢园"三重优势,整合大跳台、群明湖、永定河及永定河集区 域,规划永定河冰上嘉年华、首钢 ...
激发文体旅消费新增量
Jing Ji Ri Bao· 2025-11-19 02:53
在北京,围绕电影生活节策划的"电影+文旅""电影+商圈""电影+文博"等一系列活动开展,消费者可凭 借电影节票根,享受吃喝游购的超值优惠;在上海,观众凭借"金字塔之巅"特展的票根,可在南京路商 圈享购物8折、餐饮满减、停车优惠等,一场展览带动城市综合消费比例可达1∶30;在江苏,一张"苏 超"票根,可以解锁景区、住宿、餐饮等多重优惠…… "票根经济"红火,印证着市场蕴含的巨大消费潜力,以及文商体旅融合发展的各种可能。促进文商体旅 融合发展、焕新业态满足多样需求已成为各地拉动消费的共识之举。文化和旅游部产业发展司司长缪沐 阳表示,要继续打造"跟着演出去旅行""跟着影视去旅行"等文化旅游套餐,鼓励各地发展"票根经济", 推动消费场景跨界联动、延伸消费链条,会同体育总局打造"跟着赛事去旅行"品牌,推出更多接地气、 冒热气的文商体旅融合活动。 国家发展改革委社会发展研究所研究室主任李璐表示,进一步创造文商体旅融合发展新场景,激活服务 消费新可能,要在3个维度上下功夫。在管理维度上,各部门深化"融合发展"的思想认识、管理权限和 服务功能等,确保资源能流通、服务能融合。在时间维度上,采用"白+黑"全时段、峰谷调节等运营模 ...
江苏三季报里透出什么“风”
Sou Hu Cai Jing· 2025-10-26 02:18
Core Viewpoint - Jiangsu's economic performance in the first three quarters shows resilience and growth, achieving a GDP of 10,281.1 billion yuan, a year-on-year increase of 5.4%, surpassing the national average of 5.2% [1][2][7] Group 1: Resilience in Adversity - Jiangsu's economy has shown remarkable resilience despite external pressures such as geopolitical conflicts and trade protectionism, with a record high foreign trade volume of 4.38 trillion yuan, growing by 6.4% [2][4] - The industrial added value for large-scale enterprises increased by 6.8%, supported by government policies aimed at enhancing the business environment and promoting innovation [2][4] Group 2: Leveraging Opportunities - The "Su Chao" initiative has emerged as a significant driver of consumption, with sales in monitored commercial enterprises increasing by over 30% since its launch [4][5] - High-tech manufacturing added value grew by 11.7%, with high-tech industries accounting for 51.8% of total industrial output, indicating a successful transition towards new production capabilities [5][6] Group 3: Confidence and Strategic Direction - The 5.4% GDP growth reflects Jiangsu's commitment to high-quality development and the effectiveness of policies implemented to achieve economic stability and progress [7][8] - The recent Party Congress has set ambitious goals for the next five years, emphasizing high-quality development and technological self-reliance, which Jiangsu aims to exemplify [8]
姑苏青年夜游活动为古城夜经济注入青春动能
Su Zhou Ri Bao· 2025-10-20 00:48
活动中,青年们穿梭于青石板路与现代商圈之间,沿途拍照互动、分享社交平台。徒步线路设计凸 显古今交融特色。一路青年从相门经娄门、齐门至无界美罗小奢中心,沿环古城河健身步道前行,沿途 绿树成荫,灯光勾勒出古城墙的厚重轮廓,与现代商圈的霓虹交相辉映。另一路青年途经葑门、十全街 至十全广场,沿途水陆相邻的景致与老街巷的烟火气融为一体。苏州科技大学学生王雨婷和朋友们在终 点合影打卡,开心地说:"我经常在步道散步。第一次和这么多青年朋友一起徒步,氛围很好,而且古 城夜游的风景也很迷人,让人感受到姑苏的生活美学。" 据悉,此次活动还得到了无界美罗小奢中心、苏州吴门城市建设投资有限公司、仁恒仓街以及苏青 小店等的支持,推出"青春邂逅古城"专属青年消费券、满减券、无门槛折扣等系列优惠政策。记者在现 场看到,终点处无界美罗小奢中心的Livehouse演出、青年徒步微醺派对以及十全广场的"青春趣玩市 集"、"燕窝"商业体的商家更吸引了青年们的驻足参与,带动周边苏青小店、商圈客流攀升,不少青年 用券购买苏式茶点、文创手作,让夜间徒步的乐趣延伸为消费热情,为姑苏夜间经济注入青春动 能。"我们摊位上最受欢迎的是卡通造型的小木雕,吸引了很 ...
从“千商一面”到多元共生
Nan Fang Du Shi Bao· 2025-10-14 23:15
Core Insights - The article discusses the opening of the 17Town·拾柒糖 shopping park in Nansha, which aims to create a new type of commercial space that integrates various experiences and activities, breaking away from traditional shopping mall formats [6][8][12] - The project is a collaboration between Nansha Development Group and Longfor Group, focusing on innovative market operations and enhancing the commercial capabilities of Nansha [7][13] Group 1: Project Overview - The 17Town·拾柒糖 shopping park is positioned as a "non-standard commercial" project, emphasizing a blend of social dining, quality living, children's education, and avant-garde sports [8][9] - The design of the shopping park is inspired by Nansha's natural elements, aiming to create a "park-style open street" that fosters a harmonious relationship between people and nature [9][10] - The project will feature diverse facilities, including an 1800 square meter basketball park and an 800 square meter Livehouse, serving as platforms for youth social interaction and cultural exchange [9][10] Group 2: Strategic Partnerships and Collaborations - The project has secured partnerships with 19 well-known brands, including McDonald's and KFC, to enhance consumer experience [4][10] - There is a focus on introducing local intangible cultural heritage brands and youth entrepreneurial markets to enrich the cultural offerings within the commercial space [10][12] - The collaboration aims to explore new models of cooperation between state-owned and private enterprises, leveraging complementary resources to create vibrant urban spaces [13] Group 3: Market Context and Economic Impact - Nansha's retail sector has shown robust growth, with total sales exceeding 280 billion yuan in the first half of the year, reflecting a 10% year-on-year increase [14] - The opening of the shopping park is part of a broader strategy to enhance the living convenience and happiness of local residents, contributing to the local economy [14][15] - The success of the first phase of the project, with a rental rate increase from 27% to 100% within three months, demonstrates effective market-driven strategies [14][15]
福建沙县:“应急产业+”激发文旅消费新活力
Sou Hu Cai Jing· 2025-10-12 19:47
Core Insights - The event in Sanming, Fujian, showcased the integration of cultural heritage and emergency services through immersive experiences in local cuisine [1][3] - The promotion of Sha County's unique culinary culture aims to enhance its brand value as a "Cultural City of Chinese Snacks" [3][5] Group 1: Cultural and Culinary Promotion - Nearly 40 domestic and international fire rescue personnel participated in a hands-on experience of Sha County's culinary heritage [1] - Participants engaged in the preparation and tasting of local snacks, highlighting the appeal of Sha County's food culture [3] Group 2: Economic and Industrial Development - Sha County is leveraging its modern firefighting training base to stimulate cultural and tourism consumption [5] - The region is implementing an emergency industry cultivation plan, focusing on high-end machinery manufacturing and promoting synergy between various sectors [5] - The training base has attracted over 10,000 participants from more than 40 countries and 31 provinces in China, enhancing the influence of the emergency industry [5]
WTT中国大满贯赛事收入超1.5亿元
Bei Jing Qing Nian Bao· 2025-10-08 18:15
Core Insights - The WTT China Grand Slam held in Shijingshan's Shougang Park has shown stronger economic impact in its second year, with direct revenue reaching approximately 154 million yuan and ticket sales exceeding 88,000, resulting in ticket revenue of nearly 88 million yuan, a year-on-year increase of 54.3%, setting a sales record for WTT events [1] Group 1 - The WTT CEO Steve Dainton highlighted that this year's event not only achieved a new high in competitive standards but also made significant progress in spectator experience and technological innovation [1] - The successful hosting of the WTT China Grand Slam has elevated public enthusiasm for sports and explored a development model that promotes economic growth through events and the integration of culture, commerce, and tourism [1][2] - The ticket sales for this year's event sold out rapidly, with nearly 1 million people expressing interest in attending across the two venues [1] Group 2 - The WTT Grand Slam Park, located at the Shougang Ski Jumping Platform, has become a vibrant hub for spectators, with total consumption exceeding 41 million yuan, a nearly 50% increase compared to the previous year [2] - During the first five days of the National Day holiday, the average daily foot traffic reached 124,000, significantly up from 70,000 last year, indicating a substantial increase in visitor engagement [2] - The park's cumulative visitor count surpassed 100,000, reflecting a 137% increase year-on-year, and the overall vitality and consumption capacity of the venue have significantly improved [2]
超级黄金周就是不一般
Jing Ji Ri Bao· 2025-10-07 22:07
游客用脚投票,市场自然闻风而动。面对需求的深刻变迁,供给侧早已"卷"向新维度。过去旅游多"靠 老天爷赏饭、靠老祖宗遗产",如今各地纷纷转向"靠老百姓吃饭",主动"掌勺"、精准"上菜"。 一晃,长达8天的国庆中秋"超级黄金周"就快过完了。 自1999年首创以来,国庆黄金周已经陪中国走过了超四分之一个世纪。还记得第一个国庆黄金周的名场 面吗?那可真是"人人人人我人人人人"啊。那时,旅游几乎等同于景点打卡。而今天,旅游的边界正在 加速消融。 越来越多的人不再执着于5A景区,反而愿意为片刻心境买单。一次为"苏超"感动的奔赴、一顿被博主 种草的夜宵、一扇看得见风景的小窗,都足以成为出发的理由。甚至有许多人为赶清晨6点的东北早 市,专门把酒店订在菜市场旁边,带动"早市附近酒店"搜索量同比猛涨。这一切都指向一个重大转变: 旅游正从奔赴山海看风景,转向拥抱生活享体验;玩得好不好、值不值的判断标准,也从"去过哪里"移 向"感受了怎样的生活"。 站在第27个国庆黄金周回望,这个标志性的长假制度已成为观察中国经济韧性与活力的窗口。跃动的消 费数字只是表象,其下涌动的消费结构变革、产业形态焕新与社会治理提升,乃至入境游客千里迢迢而 ...
首店首展引来众多年轻人 江汉路假期首日迎客42万
Chang Jiang Ri Bao· 2025-10-03 00:50
Core Insights - The article highlights the vibrant atmosphere and increased foot traffic in Jianghan Road during the National Day holiday, with a notable rise in sales and customer engagement [1][2] Group 1: Foot Traffic and Sales Performance - On the first day of the holiday, the foot traffic in the Jianghan Road area reached 420,000 visitors, marking a 3% year-on-year increase [1] - Sales during the same period amounted to 42.926 million yuan, reflecting a 4% year-on-year growth [1] Group 2: New Store Openings and Attractions - The opening of the "Hubei No. 1 Store" by Miniso in the Hankou STAY shopping center attracted significant customer interest, with long queues forming even before the store opened [1] - The store, which spans approximately 2,000 square meters and features various themed areas, focuses on appealing to the younger demographic through popular IP products [1] - The "Naruto" themed exhibition, held for the first time in Hankou, is expected to generate sales of around 1.5 million yuan over its one-month duration [1] Group 3: Strategic Focus on Youth Engagement - The Hankou STAY shopping center aims to enhance the social experience for young consumers, with facilities like escape rooms and KTV, resulting in an average customer stay of 70 minutes [2] - The center's occupancy rate has reached approximately 93%, with confidence boosted by the holiday traffic and sales data [2] - The X118 project also experienced a successful opening, with a 99% occupancy rate and the introduction of 10 new stores related to the youth-oriented market [2] - Jianghan Road is positioning itself as a "youth social center," continuously attracting first-time stores and exhibitions to create a unique youthful ecosystem [2]
WTT中国大满贯2025昨日开幕
Bei Jing Ri Bao Ke Hu Duan· 2025-09-28 19:49
Core Points - The WTT China Grand Slam 2025 has opened in Shijingshan District, Beijing, featuring top table tennis players like Wang Chuqin and Sun Yingsha competing for championship titles and 2000 world ranking points [1][2] - The event is part of a broader strategy to integrate sports with tourism and commerce, enhancing the economic vitality of the capital and promoting Beijing as a "Double Olympic City" [2] Group 1 - The event will last until October 5, with the main competition phase having started after three days of qualification matches [1] - Shijingshan District has upgraded its audience services and facilities, including expanding seating capacity and introducing a fan bus service to enhance the spectator experience [1][2] Group 2 - The Grand Slam Park, which opened simultaneously with the event, features various interactive areas, including an outdoor viewing area, games, brand displays, and dining options [2] - The park will remain open until October 5 and offers a "one ticket access" to the first China International Candy Season event, allowing fans to enjoy multiple activities [2]