这个春节，央视总台春晚合肥分会场的璀璨光影照亮庐州大地，天鹅湖畔作为取景地之一，从央视舞台的"高光时 刻"一路延伸到线下文旅市场的火热场景，让"春晚效应"持续释放，催生出一幅幅人潮涌动、烟火升腾的新春画卷。 数据显示，春节期间，蜀山区累计全域旅游人数166.61万人次，同比上升24%，全域旅游综合收入8.66亿元，同比上 升3.5%。 荧屏照进湖畔 "春晚同款"成打卡爆款 "快帮我拍一张，要把后面的'合'字和灯光秀一起拍进去!"大年初一晚上，天鹅湖畔流光溢彩，市民张女士招呼着家 人，在市民广场中央的"合"字艺术装置前排队留影。这个曾在央视春晚合肥分会场开场亮相的精美舞台，如今成为蜀 山最火的打卡点，手机闪光灯频频闪烁，欢声笑语萦绕湖畔。从成都远道而来的曾女士一家，刚放下行李就赶来打 卡："这个'合'字寓意太好了，既藏着中国人的新年期盼，也让我们感受到了合肥的温情。" 市民游客打卡春晚同款"合"字艺术装置。 春晚的镜头不仅点亮了城市地标，更"唤醒"了深藏在博物馆里的文化瑰宝。安徽博物院蜀山馆五楼新安画派展厅里， 清代画家查士标的《曳杖过桥图》前终日人头攒动——这幅在春晚上与演员黄轩实现"掌心相合"的古画，一跃成 ...

昨天（2日），为期40天的春运拉开帷幕，春节的脚步也越来越近了。预计今年春运全社会跨区域人员 流动量将达95亿人次，春节假期日均流动量将接近2.99亿人次，或创历史新高。而且今年的春节假期一 共有9天，时间也比往年充裕，所以不少家庭都安排了出行计划。 昨天，商务部等九单位发布《2026"乐购新春"春节特别活动方案》，活动包括"好吃、好住、好行、好 游、好购、好玩"等六大方面内容，还有五大支持措施。此外1月29日，文化和旅游部2026年全国春节文 化和旅游消费月也正式启动，计划发放超3.6亿元消费券等消费补贴，可以说从民间到官方，大家对今 年春节假期的期待值已经体现出来了。今年国家的春节消费大礼包都有哪些内容？这些促消费措施传递 哪些信号，预计对市场产生什么样的影响？今年春节文旅消费市场预计会有哪些新趋势？一起了解 2026"乐购新春"活动的情况。 民航、铁路部门要增加运力，优化空铁联运产品。鼓励航空公司开展机票抽奖、提供春节特供飞机餐。 铁路部门提升节日运输供给能力，加大非紧张时段和运输方向车票优惠力度。 乐购新春 今年春节"消费大礼包"上新了 开展全国春节文化和旅游消费月活动，结合冬季和春节特点，推出应季应 ...

Core Viewpoint - The twelfth National Mass Ice and Snow Season has commenced, leading to a surge in ice and snow-related consumption as various ice and snow sports events attract large crowds across the country [1][9]. Group 1: Event Highlights - The twelfth National Mass Ice and Snow Season, themed "Ice and Snow Start a New Journey, Passion Towards the Future," began on the 6th of this month, with numerous ice and snow sports events taking place nationwide [1]. - In Changchun, Jilin, over 100 different ice and snow sports events are being held, including snow soccer, snow flag football, and snow tug-of-war, catering to diverse public interests [1]. - A special urban sports ice and snow park has been created in Changchun, covering an area of 300,000 square meters, featuring a 5.7-kilometer illuminated cross-country skiing trail [4]. Group 2: Consumer Trends - The trend of "southern tourists heading north" has emerged as a significant factor in ice and snow consumption, with southern visitors becoming an important growth segment in ice and snow sports participation [9][15]. - In the current ice and snow season, southern tourists account for over 50% of visitors at various northern ice and snow tourism destinations [15]. - A recent survey indicated that 24.02% of southern residents have participated in ice and snow sports in northern regions, with particularly high enthusiasm from residents in Jiangsu, Zhejiang, Shanghai, and Guangdong [15]. Group 3: Industry Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [16]. - The average daily visitor count at the Beidahu International Ski Resort has exceeded 8,000, with approximately 70% being repeat visitors, indicating a trend towards long-term participation in ice and snow sports [16]. - The National Sports Administration's report forecasts that the number of participants in ice and snow sports will reach 292 million in the 2024-2025 season, with 81 million individuals having engaged in activities like ice skating and skiing, marking a 42% increase from the previous season [22].

Core Insights - Zunyi City is set to launch over 300 consumer promotion activities in 2026, focusing on the theme "Enjoy Zunyi, Experience Four Seasons" to stimulate consumption and create a vibrant consumer atmosphere [1][5] - The city aims to integrate cultural, commercial, sports, and tourism sectors, promoting seasonal activities that cater to various consumer interests throughout the year [1][3] Group 1: Seasonal Activities - The planned activities will include spring tea tasting and flower viewing, summer cooling and night economy events, autumn themed around harvest with liquor festivals, and winter focusing on New Year and Spring Festival goods [1][3] - Each season will feature discounts and consumer vouchers to ensure continuous benefits for the public [1][3] Group 2: Alcohol Industry Focus - Zunyi will promote a shift from selling liquor to selling lifestyle experiences, enhancing the development of unique wine estates and food streets [3] - The city will implement a series of promotional activities under the "Wine+" initiative, aiming to expand the market for Zunyi's liquor products [3] Group 3: Community and Digital Initiatives - New "neighborhood centers" will be established to enhance community convenience and support family-oriented services, including elderly-friendly products during festive promotions [3] - The city plans to collaborate with major e-commerce platforms to host online shopping events, aiming to cultivate over 100 online products and conduct more than 20 promotional activities [3] Group 4: Funding and Events - Zunyi has allocated 12 million yuan to kick off the "Enjoy Zunyi, Warm Winter" cross-year consumer promotion series, featuring both online and offline events [5] - Activities include a New Year's Eve celebration, food festivals, and themed street openings, with various consumer vouchers available across multiple sectors [5] Group 5: Economic Impact - The initiatives are designed to attract crowds, enhance engagement through integrated experiences, and provide tangible benefits to citizens, ultimately stimulating economic growth in Zunyi [5]

Group 1: Cultural and Tourism Integration - Nanjing is set to showcase a deep integration of culture, commerce, sports, and tourism by 2025, creating a vibrant urban symphony that blends tradition and modernity [1] - The "Reading City" initiative aims to immerse citizens and tourists in Nanjing's rich cultural heritage through various activities and experiences, making the city's historical layers accessible [4][6] - The city has organized over 1,800 cultural events this year, reaching more than 1.2 million people, as part of the "Jasmine Flower Blooming" initiative to deliver quality cultural resources to grassroots communities [10] Group 2: Tourism Growth and Economic Impact - Nanjing has seen a significant increase in tourism, with 181 million domestic and international visitors in the first ten months of the year, marking an 11.3% year-on-year growth [17] - The total tourism revenue reached 229.3 billion yuan, reflecting a 10% increase compared to the previous year [17] - Nanjing ranked first in the "Top 10 Popular Tourist Cities" during the summer and was the leading destination for cultural tourism during the National Day and Mid-Autumn Festival holidays [19] Group 3: Sports Events and Community Engagement - 2025 is designated as a major year for sports events in Nanjing, with numerous high-profile competitions scheduled, including the World Athletics Indoor Championships and the "Su Super" league [20][23] - The "Su Super" league attracted over 390,000 spectators across eight home matches, demonstrating the city's ability to merge sports with cultural tourism effectively [23] - The integration of sports events with local culture has enhanced visitor engagement, extending their stay and boosting local consumption [23]

Core Insights - The event "Walking to See Beijing, Health Accompanies Me" was successfully held in Shijingshan District, showcasing the area's transformation and cultural heritage through a 4-kilometer walking route [3][4] - The event aimed to promote the integration of sports, culture, and tourism in Shijingshan, highlighting the ecological restoration and historical charm of the region [4][5] Group 1: Event Overview - The walking event attracted over 500 participants, featuring a route that included significant landmarks such as the Shougang Ski Jump and various historical sites [3] - Participants engaged in a unique stamp collection activity at five designated points, enhancing their experience and understanding of Shijingshan's culture [3][4] Group 2: Health and Fitness Promotion - Participants received a health package containing fitness equipment like jump ropes and resistance bands, promoting the concept of a healthy lifestyle [4] - The event is part of a broader initiative to encourage public participation in fitness activities and to create a new identity for regional health and fitness events [4] Group 3: Future Initiatives - The event served as a precursor to the upcoming "Happy Ice and Snow Season" planned for December 2025-2026, which will feature various winter sports activities [4][5] - Shijingshan District is leveraging its "Double Olympic" advantages to develop a significant ice and snow recreation area, integrating various resources to enhance sports consumption and urban vitality [5]

Core Insights - The cultural, entertainment, and tourism sectors in China are experiencing significant growth, with domestic travel spending reaching 4.85 trillion yuan, a year-on-year increase of 11.5% [1] - The per capita spending on education, culture, and entertainment has risen to 2,531 yuan, reflecting a 10.3% year-on-year growth [1] - The recent policy measures aim to enhance service consumption in culture, tourism, and sports, indicating a shift towards service-oriented consumption as a key driver of economic growth [1] Group 1: Service Consumption Growth - The "ticket economy" is thriving, linking various consumption experiences and enhancing overall spending in cities [2] - Events like film festivals and exhibitions are being leveraged to stimulate local economies, with some events generating a consumption ratio of 1:30 [2] - The integration of culture, commerce, and tourism is recognized as a strategy to boost consumption and meet diverse consumer needs [2] Group 2: Policy Measures and Educational Adjustments - The government is exploring adjustments to school vacation schedules to increase service consumption time, particularly through the introduction of spring and autumn breaks [4] - Pilot programs in regions like Zhejiang and Guangdong are already underway to implement these changes, aiming to enhance family-oriented service consumption [4] - The need for flexible paid leave for parents is emphasized to support these initiatives [4] Group 3: Enhancing Visitor Experience - Museums and cultural institutions are encouraged to improve service quality and visitor experiences, especially during peak seasons [5] - Strategies include optimizing reservation systems and extending opening hours to accommodate increased visitor demand [5] Group 4: Attracting Inbound Consumption - The number of foreign visitors has surged, with 7.25 million foreign tourists entering China in the third quarter, a 48.3% increase year-on-year [7] - The growth of tax refund stores and the rise in outbound tax refund claims indicate a booming inbound shopping market [7] - There is a recognized gap in inbound consumption compared to international standards, suggesting significant growth potential in this area [7] Group 5: Future Trends in Inbound Tourism - New trends in inbound tourism include deep travel, experiential tourism, and cultural experiences, indicating a shift in foreign tourist preferences [8] - The focus will be on enhancing international consumption centers and creating diverse consumer experiences to attract more foreign visitors [8] - Initiatives to promote local culture and heritage through events are expected to improve the overall experience for international tourists [8]

Core Viewpoint - Jiangsu's economic performance in the first three quarters shows resilience and growth, achieving a GDP of 10,281.1 billion yuan, a year-on-year increase of 5.4%, surpassing the national average of 5.2% [1][2][7] Group 1: Resilience in Adversity - Jiangsu's economy has shown remarkable resilience despite external pressures such as geopolitical conflicts and trade protectionism, with a record high foreign trade volume of 4.38 trillion yuan, growing by 6.4% [2][4] - The industrial added value for large-scale enterprises increased by 6.8%, supported by government policies aimed at enhancing the business environment and promoting innovation [2][4] Group 2: Leveraging Opportunities - The "Su Chao" initiative has emerged as a significant driver of consumption, with sales in monitored commercial enterprises increasing by over 30% since its launch [4][5] - High-tech manufacturing added value grew by 11.7%, with high-tech industries accounting for 51.8% of total industrial output, indicating a successful transition towards new production capabilities [5][6] Group 3: Confidence and Strategic Direction - The 5.4% GDP growth reflects Jiangsu's commitment to high-quality development and the effectiveness of policies implemented to achieve economic stability and progress [7][8] - The recent Party Congress has set ambitious goals for the next five years, emphasizing high-quality development and technological self-reliance, which Jiangsu aims to exemplify [8]

Core Points - The event "Youth Encounter Ancient City Night Walk" was organized to promote youth engagement with the historical city of Suzhou, combining fitness and cultural experiences [1][2] - The activity featured a blend of ancient and modern elements, with participants walking through historical streets and modern commercial areas, enhancing the appeal of Suzhou's night economy [1][2] - The event included various promotional offers for youth, encouraging spending in local businesses and contributing to the vibrancy of the night economy [1] Group 1 - The event was attended by nearly a thousand youth representatives from various organizations, highlighting community involvement [1] - The walking routes were designed to showcase the integration of historical and modern aspects of Suzhou, enhancing the overall experience for participants [1] - Local businesses supported the event by offering exclusive discounts and promotions, which stimulated consumer interest and participation [1] Group 2 - The initiative aims to deepen the emotional connection between youth and the ancient city, fostering a sense of belonging and cultural appreciation [2] - The "walking + consumption" model is seen as a new pathway for developing the night economy, integrating cultural, commercial, and tourism elements [2] - A youth initiative for the protection and preservation of the ancient city was announced, emphasizing the role of young people in cultural heritage [3]

Core Insights - The article discusses the opening of the 17Town·拾柒糖 shopping park in Nansha, which aims to create a new type of commercial space that integrates various experiences and activities, breaking away from traditional shopping mall formats [6][8][12] - The project is a collaboration between Nansha Development Group and Longfor Group, focusing on innovative market operations and enhancing the commercial capabilities of Nansha [7][13] Group 1: Project Overview - The 17Town·拾柒糖 shopping park is positioned as a "non-standard commercial" project, emphasizing a blend of social dining, quality living, children's education, and avant-garde sports [8][9] - The design of the shopping park is inspired by Nansha's natural elements, aiming to create a "park-style open street" that fosters a harmonious relationship between people and nature [9][10] - The project will feature diverse facilities, including an 1800 square meter basketball park and an 800 square meter Livehouse, serving as platforms for youth social interaction and cultural exchange [9][10] Group 2: Strategic Partnerships and Collaborations - The project has secured partnerships with 19 well-known brands, including McDonald's and KFC, to enhance consumer experience [4][10] - There is a focus on introducing local intangible cultural heritage brands and youth entrepreneurial markets to enrich the cultural offerings within the commercial space [10][12] - The collaboration aims to explore new models of cooperation between state-owned and private enterprises, leveraging complementary resources to create vibrant urban spaces [13] Group 3: Market Context and Economic Impact - Nansha's retail sector has shown robust growth, with total sales exceeding 280 billion yuan in the first half of the year, reflecting a 10% year-on-year increase [14] - The opening of the shopping park is part of a broader strategy to enhance the living convenience and happiness of local residents, contributing to the local economy [14][15] - The success of the first phase of the project, with a rental rate increase from 27% to 100% within three months, demonstrates effective market-driven strategies [14][15]