阿玛迪乌告诉记者，在这里，他和朋友不仅能看蜀绣、穿汉服、品美食，还能买到各种中国文创产品，在博物馆内外感受中国文化 和历史。 央视网消息：中国拥有超大规模的市场优势和消费潜力，以优质商品和服务供给有力拉动内需是畅通国内大循环的重要引擎。2025 年以来，一系列赛事经济的火热，为消费市场注入了强大的动力。刚刚在成都闭幕的世运会，也为巴蜀大地带来了看得见的流量和 不一般的活力。 来自西班牙的阿玛迪乌是第一次来到中国，借着世运会的契机，他和法国朋友萨纳一起来到成都，不仅能看比赛，还能在武侯祠锦 里文化旅游街区来一场新奇的非遗体验。 作为川渝地区的美食名片，火锅的吸引力不分国界，也不分昼夜。晚上十点多，东门码头旁的火锅店内，来自全球各地的食客相聚 在一起，一同品鉴舌尖上的火热。 一场世运会，串联起了成都大小商圈和景区的客流，也打通了城市之间的消费场景。在四川全省，包括九寨沟、峨眉山、剑门关等 在内的104家A级旅游景区组团送"礼包"。 夜幕之下，成都的街头热闹依旧。餐饮折扣、消费免单、优惠乘船，一系列与世运会配套的优惠政策，吸引了不少为赛事而来的游 客，以另一种方式打开成都。 数据显示，7月1日至8月15日，成都全市 ...

Group 1 - Nanjing is becoming a hub for top-tier sports events, with a packed schedule including the 2025 World Athletics Indoor Championships and the 2025 Nanjing Marathon, showcasing the city's ambition to establish itself as a world sports city [1][2][3] - The 2025 Nanjing Marathon has been upgraded to a "World Athletics Gold Label" event, indicating its growing significance in the international sports calendar [2] - The 2025 Table Tennis Super League Finals will also take place in Nanjing, attracting national attention and highlighting the city's strong table tennis culture [3] Group 2 - Nanjing's sports venues are undergoing significant upgrades, with the Nanjing Olympic Sports Center Stadium achieving a record attendance of 60,396 for a local soccer match, reflecting the city's growing sports enthusiasm [4][5] - The city is enhancing its sports infrastructure, with plans to transform the Youth Olympic Sports Park into Nanjing's first professional soccer stadium, further supporting local and international events [5][6] - A "pyramid structure" of sports venues is being established, catering to international events at the top level while also serving community needs, thus integrating sports into daily life [6] Group 3 - The integration of sports into daily life is evident, with increased participation in various sports activities and a significant rise in bookings for sports facilities during the summer [7][8] - Nanjing's tourism revenue has seen a 10.1% year-on-year increase, driven by sports events and related activities, indicating a successful blend of sports, culture, and tourism [7][8] - Upcoming events like the 2025 Archery World Cup Finals and the Chinese Street Dance League will further enhance Nanjing's reputation as a sports destination, promoting cultural and commercial integration [8][9]

Core Insights - The emergence of non-standard commercial complexes like Zhonghai Dajixiang reflects a shift in consumer preferences towards personalized and diverse shopping experiences, catering to the "Z generation" [1][4][6] - The successful opening of Dajixiang, which attracted over 200,000 visitors and generated sales exceeding 5 million yuan on its first day, showcases the potential of innovative commercial spaces [2][10] - Non-standard commercial entities are redefining the shopping experience by integrating social, cultural, and experiential elements, moving beyond traditional retail models [5][6][11] Group 1: Market Trends - Non-standard commercial complexes are rising in popularity, driven by urban renewal and the integration of culture, commerce, and leisure [1][4] - Dajixiang features over 150 unique brands, with more than half being first stores or customized shops, indicating a trend towards unique retail offerings [2][3] - The design of Dajixiang incorporates Beijing's cultural heritage while providing modern amenities, appealing to a wide demographic [3][6] Group 2: Consumer Behavior - The "Z generation" favors unique and immersive shopping experiences, leading to a demand for spaces that offer emotional and social value [6][11] - Consumers are increasingly seeking environments that provide not just products but also experiences, reflecting a shift from transactional to experiential consumption [5][6] - The integration of diverse activities such as dining, cultural exhibitions, and social interactions enhances the attractiveness of non-standard commercial spaces [4][6] Group 3: Challenges and Future Directions - Despite initial success, non-standard commercial projects face challenges such as market saturation and the need for sustainable operations beyond the novelty effect [10][11] - Future developments in the sector will likely focus on deeper integration of online and offline experiences, leveraging technology to enhance consumer engagement [10][11] - The importance of thorough market research and understanding local consumer behavior is critical for the long-term viability of new commercial projects [10][11]

Core Insights - Nanjing has actively promoted the integration of culture, commerce, sports, and tourism, resulting in a significant increase in both domestic and international tourism [1][3][7] Group 1: Tourism Performance - In the first half of the year, Nanjing received 116 million domestic and international tourists, a year-on-year increase of 12.6%, generating a total tourism revenue of 148.3 billion yuan, up 10.1% [1] - The number of overnight international visitors increased by 30%, indicating a strong recovery in the inbound tourism market [6][7] - Nanjing ranked among the top three popular destinations for domestic free travel and fourth for domestic tourism, with "Nanjing 3-day tour" being the best-selling group travel product [3] Group 2: Cultural and Sports Events - Nanjing has launched various cultural and sports events, such as the "Hello Nanjing" cultural tourism festival, featuring diverse themes and activities that combine tourism, food, shopping, and performances [3][4] - The city hosted over 5,700 commercial performances in the first half of the year, attracting 746,000 attendees, a 24.7% increase year-on-year [5] Group 3: Promotional Activities - The "Follow the Performance Tour Nanjing" initiative offers discounts on attractions, dining, and shopping for concert-goers, significantly boosting local consumption [4][5] - The "Fly to Nanjing" promotional campaign provided special discounts for travelers arriving by train or plane, resulting in approximately 20 million yuan in tourism consumption from 13,000 participants [5] Group 4: International Tourism Initiatives - Nanjing's government has implemented measures to enhance inbound tourism, including promotional campaigns and partnerships with key cities to attract more international visitors [7] - The city received 302,000 overnight international visitors in the first half of the year, generating 456 million USD in foreign exchange income, a 21.1% increase [6][7]

Core Insights - The combination of the "Super League" and Zhao Chuan's concert significantly boosted tourism in Nanjing, with a total of 2.181 million visitors and a cultural tourism consumption of 2.72 billion yuan over three days [1][6] Group 1: Visitor Statistics - On July 5, the visitor count reached 791,000, a 29.6% increase from the previous day, driven by the events [2] - The most popular attractions included Confucius Temple, Zhongshan Scenic Area, Xuanwu Lake, and Nanjing Museum, with suburban areas like Jiangsu Garden Expo Park seeing visitor increases of over 3.8 times [3] Group 2: Economic Impact - On July 5, total cultural tourism consumption in Nanjing reached 980 million yuan, a 17.5% increase from the previous day, with shopping and entertainment sectors growing by 50.6% and 50.4% respectively [4] - The highest consumption areas were Qinhuai District, Jiangning District, and Jianye District, with Jianye District alone generating 110 million yuan in consumption [4] Group 3: Night Economy - Nighttime cultural tourism consumption areas performed exceptionally well, with the Xinanli area seeing a consumption increase of over 1.8 times due to outdoor live broadcasts of the match [5] - The occupancy rate of hotels on July 5 reached 83.1%, with 14 hotels exceeding 90% occupancy, indicating a strong demand from visitors [6] Group 4: Overall Rankings - Nanjing ranked first in visitor numbers in the province and second nationwide, with ticket orders for attractions increasing by 255% compared to the previous year [6]

Core Viewpoint - The "Super League" event in Nanjing has significantly boosted local tourism and consumption, integrating cultural and commercial elements to create a vibrant atmosphere for fans and visitors [3][4][10]. Group 1: Event Impact on Local Economy - The match between Nanjing and Suzhou attracted 60,396 spectators, setting a record for attendance in Jiangsu province's city football league [3]. - The "Follow the Event to Tour Nanjing" initiative offers discounts on attractions, accommodations, and dining for fans, driving an influx of visitors [4][10]. - Hotel occupancy rates exceeded 90% during the event, with some hotels reporting a 10% increase compared to the previous weekend [7][8]. Group 2: Consumer Engagement and Activities - Local restaurants and businesses are offering promotions, such as free meals and discounts for fans presenting match tickets, enhancing the overall consumer experience [10][11]. - Popular shopping areas and cultural sites saw increased foot traffic, with many visitors participating in special events and promotions tied to the match [9][11]. - The integration of cultural experiences, such as art exhibitions and themed dining, has attracted diverse visitors, contributing to a lively atmosphere in the city [11][12]. Group 3: Tourism and Cultural Integration - The event has successfully merged sports with local culture, showcasing Nanjing's historical and culinary offerings to a broader audience [4][6]. - Tourist attractions reported a 255% increase in ticket orders on the day of the match, indicating a strong correlation between sporting events and tourism activity [6]. - New experiential offerings, such as themed restaurants and cultural events, have emerged, further enriching the visitor experience in Nanjing [12].

转自：新华财经 这个夏天，江苏省城市足球联赛（以下简称"苏超"）掀起"票根经济"热潮。其中，常州无疑是备受关注 的"流量城市"。从"守卫笔画"到"恐龙十三妹"，再到烧烤赞助商，常州"出圈"背后，是敢于"自嘲"的城 市自信、借机撬动的文商体旅融合、以及守信的城市风采。 笔画梗源自敢于"自嘲"的城市自信 "苏超"前四轮结束，常州遭遇四连败，笔画连失后变身"0州"。与其被梗"淹没"，不如与民同乐。常州 发布先后发布《输赢之外再看"常州梗"》等文章，市文旅部门制作高考祝福海报："超'常'发挥、'吊'打 难题、'巾'榜题名、'丨'飞冲天"。尽管积分垫底，常州却翻转成了"苏超宠儿"，各地接连要把笔画借给 常州，网友也参与"借笔画"、玩梗"州兄"。有媒体评论称，常州将城市的胸襟与自信藏在敢于"自嘲"的 智慧里。 "苏超"仍在火热进行中，常州能够率先打造出文商体旅融合的样本，离不开政府部门对市场脉搏的精准 把握和高效服务。也正是这种政府与市场主体的深度协同、共同发力，让常州成功将赛事流量转化为城 市发展的持久"留量"。（吴琼） "苏超"不仅是体育竞技的舞台，更成为常州文商体旅融合的载体。赛场失意恰恰催生了文旅传播的"神 来之 ...

6月12日晚，由南京市人民政府主办的"Hello南京·读'宁'千遍不厌倦"2025南京文化旅游节在玄武湖 景区启幕，现场发布《南京市促进入境旅游发展十条措施》，推出百场文商体旅融合促消费特色活动， 全面展现南京文旅高质量发展新成果，向海内外游客发出诚挚邀约。本次南京文化旅游节将一直持续至 7月11日。 近年来，南京入境游市场蓬勃发展。作为本次南京文化旅游节的重要内容，开幕式上发布《南京市 促进入境旅游发展十条措施》，从激励旅行社引客入宁、支持入境交通渠道拓展、做强入境研学旅游市 场、扶持高端会奖旅游项目、构建多维度营销网络、强化数字营销与平台合作、深化区域协同与资源整 合、优化入境通关与交通网络、构建便利化消费生态、打造国际友好体验环境等十个方面，进一步促进 我市入境旅游发展，加快推进重要国际旅游目的地建设。 南京市文化和旅游局联合南京报业传媒集团共同策划推出的"2025最美南京City Walk线路荐选活 动"也正式启动。本次活动以"金陵四十八景""山水城林""烟火百味""灯火璀璨"等南京文旅特色为主题，构 成"传统+现代"的全景式城市文旅图鉴，为市民游客提供全新的南京文旅体验。活动将持续至今年12月 31 ...