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贵州遵义市2026年促消费活动精彩纷呈
Sou Hu Cai Jing· 2025-12-30 05:12
遵义市商务局党组书记、局长白雪。 作为特色优势产业,白酒消费被赋予引领融合的新使命。遵义将着力推动"卖酒向卖生活方式转变",升级特色酒 庄与美酒美食街区,打造集"酒、餐、景、娱"于一体的沉浸式消费场景,持续开展"酒+"系列联动促销。同时,借 助香港平台桥梁,开展系列活动,积极助推"遵酒出海",开拓更广阔市场。 围绕民生关切,服务消费扩容提质。通过新建"邻里中心",发展社区便民业态,丰富"一刻钟便民生活圈";举 办"银龄消费集市",将适老化产品纳入重点节庆促销,满足老年群体品质需求;针对家政、母婴、托育等家庭服 务领域,发放各类电子消费券,着力培育壮大"家庭消费"新增长点。 数字化转型为消费拓展注入新动能。深化与头部电商平台合作,办好线上消费季、年货节等活动,拓宽"遵义优 品"出山达海通道。计划培育网销优品超百款,开展线上促销活动20场以上,大力发展即时零售、直播电商等新模 式,促进线上线下消费良性互动。 中国新闻社贵州分社记者提问。 目前,遵义已筹集资金1200万元,启动了"悦遵义·享暖冬"跨年促消费系列活动。线下,第三届跨年迎新夜、遵义 乐园跨年夜、迎新美食购物节、刨锅汤美食文化节、珍酒主题街区开街等活动相 ...
江苏南京:千年古都奏响“诗与远方”新乐章
Xin Lang Cai Jing· 2025-12-27 15:37
浸润心灵的文化盛宴、双向奔赴的文旅之约、点燃激情的赛场瞬间……2025年的南京,在传统与现代的碰撞交融中,书写了一曲文商体旅深度融合、"诗与 远方"共生共荣的城市交响。 此刻,让我们循着记忆的脉络重返现场,在文字与光影的交织中,重温那些让眼眶发热、心跳加速的时刻,探寻文商体旅深度融合的浪潮如何激荡出创新的 涟漪,读懂这座千年古都在时光流转中,始终面向未来的蓬勃活力与人文温度。 第六届南京熙南里中秋笪桥灯市。熙南里街区供图 关键词:读城 三千年文脉,编织古今交融画卷 在南京,"读"与"被读"交相辉映,共同构成"读城"最美风景。 每一座老建筑、每一个老地名、每一家老字号,都承载着岁月的痕迹与深厚的文化底蕴。2025年,南京以"读城"为纽带,通过多元载体、沉浸式体验与全民 参与,让三千年文脉在行走中可感可触。 从山脉到水系,从古建筑到石刻,从秦汉以前到近现代……南京是一本厚厚的大书,拥有众多文化遗产和历史遗存在主城区内层层叠加,形成异常丰富的文 化层次。与此同时,南京地铁线路就像蛛网一样铺开,超500公里的运营里程串联了无数生活场景。"环城一千里 读城三千年——跟着地铁去读城"系列活 动,通过便利的交通,让一趟趟走 ...
全民健身徒步系列活动暨2025年石景山区徒步大会举办
Bei Jing Ri Bao Ke Hu Duan· 2025-11-22 01:27
转自:北京日报客户端 11月20日,"徒步看北京 健康伴我行"全民健身徒步系列活动暨2025年石景山区徒步大会在首钢园成功 举办。500余名徒步爱好者齐聚冬奥地标首钢园,沿着融合工业遗产与自然生态的特色线路健步前行, 用脚步丈量京西魅力,在运动中感受石景山的转型蝶变与人文底蕴。 本次徒步大会以"京西有惊喜·徒步石景山"为主题,由石景山区人民政府、北京市体育总会主办,石景 山区体育局、北京市徒步运动协会承办。活动精心设计了约4公里的环首钢园徒步线路,将首钢滑雪大 跳台作为起终点,途经石景山古建群、国家冬季运动训练中心、冬奥之约雕塑、三高炉、六工汇、群明 湖高空步道等标志性点位,全程串联起工业风景观、历史古迹与冬奥地标性建筑,让参与者在行走中沉 浸式体验"一半钢铁硬核,一半湖光山色"的独特魅力。 值得说明的是,本次徒步大会的打卡点位让活动参与者提前"探班"了即将举办的冰雪季系列活动, 2025-2026年石景山区市民快乐冰雪季计划于12月拉开帷幕。活动以"京西有惊喜·快乐冰雪季"为主题, 依托石景山区"奥运遗产""两园一河""首钢园"三重优势,整合大跳台、群明湖、永定河及永定河集区 域,规划永定河冰上嘉年华、首钢 ...
激发文体旅消费新增量
Jing Ji Ri Bao· 2025-11-19 02:53
Core Insights - The cultural, entertainment, and tourism sectors in China are experiencing significant growth, with domestic travel spending reaching 4.85 trillion yuan, a year-on-year increase of 11.5% [1] - The per capita spending on education, culture, and entertainment has risen to 2,531 yuan, reflecting a 10.3% year-on-year growth [1] - The recent policy measures aim to enhance service consumption in culture, tourism, and sports, indicating a shift towards service-oriented consumption as a key driver of economic growth [1] Group 1: Service Consumption Growth - The "ticket economy" is thriving, linking various consumption experiences and enhancing overall spending in cities [2] - Events like film festivals and exhibitions are being leveraged to stimulate local economies, with some events generating a consumption ratio of 1:30 [2] - The integration of culture, commerce, and tourism is recognized as a strategy to boost consumption and meet diverse consumer needs [2] Group 2: Policy Measures and Educational Adjustments - The government is exploring adjustments to school vacation schedules to increase service consumption time, particularly through the introduction of spring and autumn breaks [4] - Pilot programs in regions like Zhejiang and Guangdong are already underway to implement these changes, aiming to enhance family-oriented service consumption [4] - The need for flexible paid leave for parents is emphasized to support these initiatives [4] Group 3: Enhancing Visitor Experience - Museums and cultural institutions are encouraged to improve service quality and visitor experiences, especially during peak seasons [5] - Strategies include optimizing reservation systems and extending opening hours to accommodate increased visitor demand [5] Group 4: Attracting Inbound Consumption - The number of foreign visitors has surged, with 7.25 million foreign tourists entering China in the third quarter, a 48.3% increase year-on-year [7] - The growth of tax refund stores and the rise in outbound tax refund claims indicate a booming inbound shopping market [7] - There is a recognized gap in inbound consumption compared to international standards, suggesting significant growth potential in this area [7] Group 5: Future Trends in Inbound Tourism - New trends in inbound tourism include deep travel, experiential tourism, and cultural experiences, indicating a shift in foreign tourist preferences [8] - The focus will be on enhancing international consumption centers and creating diverse consumer experiences to attract more foreign visitors [8] - Initiatives to promote local culture and heritage through events are expected to improve the overall experience for international tourists [8]
江苏三季报里透出什么“风”
Sou Hu Cai Jing· 2025-10-26 02:18
Core Viewpoint - Jiangsu's economic performance in the first three quarters shows resilience and growth, achieving a GDP of 10,281.1 billion yuan, a year-on-year increase of 5.4%, surpassing the national average of 5.2% [1][2][7] Group 1: Resilience in Adversity - Jiangsu's economy has shown remarkable resilience despite external pressures such as geopolitical conflicts and trade protectionism, with a record high foreign trade volume of 4.38 trillion yuan, growing by 6.4% [2][4] - The industrial added value for large-scale enterprises increased by 6.8%, supported by government policies aimed at enhancing the business environment and promoting innovation [2][4] Group 2: Leveraging Opportunities - The "Su Chao" initiative has emerged as a significant driver of consumption, with sales in monitored commercial enterprises increasing by over 30% since its launch [4][5] - High-tech manufacturing added value grew by 11.7%, with high-tech industries accounting for 51.8% of total industrial output, indicating a successful transition towards new production capabilities [5][6] Group 3: Confidence and Strategic Direction - The 5.4% GDP growth reflects Jiangsu's commitment to high-quality development and the effectiveness of policies implemented to achieve economic stability and progress [7][8] - The recent Party Congress has set ambitious goals for the next five years, emphasizing high-quality development and technological self-reliance, which Jiangsu aims to exemplify [8]
姑苏青年夜游活动为古城夜经济注入青春动能
Su Zhou Ri Bao· 2025-10-20 00:48
Core Points - The event "Youth Encounter Ancient City Night Walk" was organized to promote youth engagement with the historical city of Suzhou, combining fitness and cultural experiences [1][2] - The activity featured a blend of ancient and modern elements, with participants walking through historical streets and modern commercial areas, enhancing the appeal of Suzhou's night economy [1][2] - The event included various promotional offers for youth, encouraging spending in local businesses and contributing to the vibrancy of the night economy [1] Group 1 - The event was attended by nearly a thousand youth representatives from various organizations, highlighting community involvement [1] - The walking routes were designed to showcase the integration of historical and modern aspects of Suzhou, enhancing the overall experience for participants [1] - Local businesses supported the event by offering exclusive discounts and promotions, which stimulated consumer interest and participation [1] Group 2 - The initiative aims to deepen the emotional connection between youth and the ancient city, fostering a sense of belonging and cultural appreciation [2] - The "walking + consumption" model is seen as a new pathway for developing the night economy, integrating cultural, commercial, and tourism elements [2] - A youth initiative for the protection and preservation of the ancient city was announced, emphasizing the role of young people in cultural heritage [3]
从“千商一面”到多元共生
Nan Fang Du Shi Bao· 2025-10-14 23:15
Core Insights - The article discusses the opening of the 17Town·拾柒糖 shopping park in Nansha, which aims to create a new type of commercial space that integrates various experiences and activities, breaking away from traditional shopping mall formats [6][8][12] - The project is a collaboration between Nansha Development Group and Longfor Group, focusing on innovative market operations and enhancing the commercial capabilities of Nansha [7][13] Group 1: Project Overview - The 17Town·拾柒糖 shopping park is positioned as a "non-standard commercial" project, emphasizing a blend of social dining, quality living, children's education, and avant-garde sports [8][9] - The design of the shopping park is inspired by Nansha's natural elements, aiming to create a "park-style open street" that fosters a harmonious relationship between people and nature [9][10] - The project will feature diverse facilities, including an 1800 square meter basketball park and an 800 square meter Livehouse, serving as platforms for youth social interaction and cultural exchange [9][10] Group 2: Strategic Partnerships and Collaborations - The project has secured partnerships with 19 well-known brands, including McDonald's and KFC, to enhance consumer experience [4][10] - There is a focus on introducing local intangible cultural heritage brands and youth entrepreneurial markets to enrich the cultural offerings within the commercial space [10][12] - The collaboration aims to explore new models of cooperation between state-owned and private enterprises, leveraging complementary resources to create vibrant urban spaces [13] Group 3: Market Context and Economic Impact - Nansha's retail sector has shown robust growth, with total sales exceeding 280 billion yuan in the first half of the year, reflecting a 10% year-on-year increase [14] - The opening of the shopping park is part of a broader strategy to enhance the living convenience and happiness of local residents, contributing to the local economy [14][15] - The success of the first phase of the project, with a rental rate increase from 27% to 100% within three months, demonstrates effective market-driven strategies [14][15]
福建沙县:“应急产业+”激发文旅消费新活力
Sou Hu Cai Jing· 2025-10-12 19:47
Core Insights - The event in Sanming, Fujian, showcased the integration of cultural heritage and emergency services through immersive experiences in local cuisine [1][3] - The promotion of Sha County's unique culinary culture aims to enhance its brand value as a "Cultural City of Chinese Snacks" [3][5] Group 1: Cultural and Culinary Promotion - Nearly 40 domestic and international fire rescue personnel participated in a hands-on experience of Sha County's culinary heritage [1] - Participants engaged in the preparation and tasting of local snacks, highlighting the appeal of Sha County's food culture [3] Group 2: Economic and Industrial Development - Sha County is leveraging its modern firefighting training base to stimulate cultural and tourism consumption [5] - The region is implementing an emergency industry cultivation plan, focusing on high-end machinery manufacturing and promoting synergy between various sectors [5] - The training base has attracted over 10,000 participants from more than 40 countries and 31 provinces in China, enhancing the influence of the emergency industry [5]
WTT中国大满贯赛事收入超1.5亿元
Bei Jing Qing Nian Bao· 2025-10-08 18:15
Core Insights - The WTT China Grand Slam held in Shijingshan's Shougang Park has shown stronger economic impact in its second year, with direct revenue reaching approximately 154 million yuan and ticket sales exceeding 88,000, resulting in ticket revenue of nearly 88 million yuan, a year-on-year increase of 54.3%, setting a sales record for WTT events [1] Group 1 - The WTT CEO Steve Dainton highlighted that this year's event not only achieved a new high in competitive standards but also made significant progress in spectator experience and technological innovation [1] - The successful hosting of the WTT China Grand Slam has elevated public enthusiasm for sports and explored a development model that promotes economic growth through events and the integration of culture, commerce, and tourism [1][2] - The ticket sales for this year's event sold out rapidly, with nearly 1 million people expressing interest in attending across the two venues [1] Group 2 - The WTT Grand Slam Park, located at the Shougang Ski Jumping Platform, has become a vibrant hub for spectators, with total consumption exceeding 41 million yuan, a nearly 50% increase compared to the previous year [2] - During the first five days of the National Day holiday, the average daily foot traffic reached 124,000, significantly up from 70,000 last year, indicating a substantial increase in visitor engagement [2] - The park's cumulative visitor count surpassed 100,000, reflecting a 137% increase year-on-year, and the overall vitality and consumption capacity of the venue have significantly improved [2]
超级黄金周就是不一般
Jing Ji Ri Bao· 2025-10-07 22:07
Core Insights - The National Day holiday has evolved from a focus on visiting famous scenic spots to a more experiential approach to travel, emphasizing local culture and lifestyle [1][2][3] - The tourism market is witnessing a shift in consumer preferences, with travelers prioritizing unique experiences over traditional sightseeing [1][2] - Local governments are actively enhancing tourism governance and service quality, leading to improved consumer confidence and industry health [2][3] Group 1: Changes in Consumer Behavior - Tourists are increasingly willing to pay for unique experiences, such as local markets and cultural events, rather than just visiting well-known attractions [1][2] - The demand for experiential travel is driving innovation in the tourism sector, with businesses adapting to new consumer needs [2][3] Group 2: Economic Impact and Industry Evolution - The National Day holiday serves as a barometer for China's economic resilience, reflecting changes in consumption patterns and industry dynamics [3] - The integration of culture, sports, and tourism is creating new revenue streams, as seen in events like the WTT Grand Slam and local tourism initiatives [2] - The tourism industry is transitioning from resource competition to a focus on operational capabilities and creativity [2][3] Group 3: Governance and Market Optimization - Local governments are implementing continuous governance measures to ensure quality and safety in tourism, moving away from sporadic inspections [2] - The shift in governance has contributed to a more stable and trustworthy tourism environment, enhancing the overall consumer experience [2][3]