产业数字化就业
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 产业数字化就业调研报告:全国产业数字化就业总量约6千万,集中于小微市场主体
 腾讯研究院· 2025-09-17 09:44
 Core Insights - The article discusses the employment landscape in China's digital economy, highlighting the distinction between digital industrialization and industrial digitalization [4][5] - As of the end of 2024, the total employment in industrial digitalization reached 61.95 million, accounting for 8.4% of the national employment [22][30] - By the second quarter of 2025, this number decreased to 60.09 million, with a notable decline in individual business contributions [22][30]   Employment Statistics - By the end of 2024, the total employment in industrial digitalization was estimated at 61.95 million, with 20.83 million jobs created by enterprises and 39.18 million by individual businesses [22][30] - The largest sector for digital employment was wholesale and retail, with 25.14 million jobs, representing 41.1% of the total [22][30] - The penetration rate of digital employment in the cultural and entertainment sector was the highest at 29.8%, while the manufacturing sector had a low penetration rate of 4.6% [24][31]   Survey Methodology - The survey was conducted by Tencent Research Institute in collaboration with other organizations, utilizing online questionnaires to gather data from business owners and individual entrepreneurs [6][8] - The survey aimed to estimate the total employment generated by industrial digitalization and analyze the distribution and structure of these jobs [6][18]   Regional Distribution - Employment generated by enterprises in industrial digitalization was primarily concentrated in eastern coastal provinces, with Guangdong, Jiangsu, and Zhejiang leading in job creation [27][30] - In the second quarter of 2025, 15 provinces saw an increase in enterprise-created digital jobs, while 16 experienced a decline, indicating a relatively balanced distribution [27]   Industry Insights - The article emphasizes that most traditional industries have only a thin layer of digital integration, with significant opportunities for growth in digital employment [31] - E-commerce platforms are identified as the main drivers of industrial digitalization, with nearly half of the digital employment concentrated in the wholesale and retail sector [31][30]