Group 1: Technological Innovations in Fruit Industry - The production side of the fruit industry is undergoing a technology-driven efficiency revolution, with innovations such as drone surveillance and multi-spectral analysis in Xinjiang's cantaloupe farms, smart sorting lines in Sichuan's citrus orchards, and IoT technology for real-time climate control in Yunnan's blueberry greenhouses [1] - These technological advancements have led to a 30% increase in quality fruit rates, a 20% reduction in loss rates, and a 40% decrease in pesticide usage [1] - The new organizational model of "company + cooperative + farmer" allows small farmers to benefit from technological advancements, while the prevalence of contract farming significantly reduces market risks [1] Group 2: Consumer Demand and Market Restructuring - The upgrading of consumer preferences is driving the restructuring of the fruit industry's value chain, moving from mixed sales to refined grading and branding operations [2] - Different pricing strategies are being implemented based on specific quality indicators, such as size and sweetness, reflecting the diverse demands of consumers [2] - The fruit e-commerce market in China surpassed 200 billion yuan in 2023, with the DTC (direct-to-consumer) model experiencing rapid growth [2] Group 3: Social and Economic Role of Department Stores - Department stores serve as social venues for families and friends, providing a space for shopping, dining, and entertainment, which e-commerce lacks [4] - They act as important economic entities, facilitating product circulation and sales while contributing to local economic development and job creation [5] - Many department stores are adapting to internet challenges by integrating online sales channels and enhancing service quality, thus revitalizing their business models [5] Group 4: Internet-Driven Transformation in Fruit Industry - The fruit industry is considering leveraging the internet for transformation, focusing on offline foundations and online channels for marketing [7] - Strategies include building mini-programs for online shopping, promoting through public accounts, and utilizing community marketing for targeted outreach [7]