Core Insights - Guangdong is the largest producer of lychee in China, accounting for half of the national planting area and production, and one-third of global production, with a strong emphasis on quality and variety [2][3] Group 1: Production and Quality - Guangdong has the most extensive lychee cultivation area and the richest genetic resources in China, with over 60% of the planting area dedicated to traditional high-quality varieties and about 15% to new premium varieties [2] - The overall quality rate of lychee varieties in Guangdong has reached 75%, indicating a strong focus on quality improvement [2] Group 2: Marketing and Distribution - The promotion event aimed to enhance the marketing of Guangdong lychee, leveraging major agricultural wholesale markets in northern China to expand distribution channels [2][3] - The collaboration between Guangdong and the Beijing New Fa Di Agricultural Products Wholesale Market and the Shouheng Gaobeidian International Agricultural Products Trading Center is expected to facilitate efficient agricultural product circulation between the southern and northern regions [3] Group 3: Logistics and Technology - Cold chain logistics is crucial for transporting lychee to northern markets, with Guangdong lychee being transported under full cold chain conditions, ensuring freshness upon arrival [3] - Guangdong has established over 1,700 cold storage facilities to improve the initial logistics of agricultural products, and is advancing low-temperature freezing technology for lychee preservation [3]