Group 1 - iMoutai will allow customers to select lunar production dates for Moutai liquor starting from February 26, 2026, enhancing the cultural and digital strategy of the brand [1] - This initiative aligns with traditional consumer habits and strengthens the commemorative and collectible attributes of zodiac liquor, thereby increasing terminal appeal and user loyalty [1] Group 2 - Diageo reported a 4% decline in net sales to $10.46 billion and a 1.2% drop in operating profit to $3.1 billion for the first half of fiscal 2026 [2] - The company indicated it would not sell the Shui Jing Fang brand below fair market value, while remaining open to offers for non-strategic assets [2] - The decline in revenue and profit is attributed to weak performance in the Chinese liquor market and the U.S. market, impacting overall profitability [2] Group 3 - During the 2026 Spring Festival, Zunyi city organized various promotional activities, generating a total consumption of 370 million yuan, with white liquor transactions exceeding 1 million yuan [3] - The promotional events included 31 sessions by local liquor companies, contributing to 450,000 yuan in white liquor sales, alongside an online campaign that generated 658.36 million yuan [3] - These activities reflect effective channel integration and are expected to benefit local liquor companies by accelerating sales and stabilizing the market during the festive season [3]